1

By Gérard R. Jean Bourgeaiseau

& Renan Saidy

ITB - Berlin - March 7th, 2013

VARIG Airlines

I.C.C.A - Board Member.

RC&VB - 1st Executive Director

Riocentro - President.

Riotur – President.

Secretary of Tourism of Rio de Janeiro

Brazilian Academy of Events and Tourism: Chair 32

ABIH-RJ -Brazilian Hotels Association – VP.

3

HOTELS Categories Rooms Rooms

Sou

th A

rea

WINDSOR ATLÂNTICA 5 545

WINDSOR MIRAMAR BOUTIQUE 202 2013

WINDSOR EXCELSIOR 4 233

WINDSOR PLAZA 4 237

WINDSOR FLORIDA 4 370 450/2014

WINDSOR PALACE 4 85

WINDSOR COPA 3 146

WINDSOR MARTINIQUE 3 117

Bar

ra

WINDSOR BARRA 5 338

WINDSOR MAR DA BARRA 5 450/2014

WINDSOR BARRA 2 4 470/2014

WINDSOR BARRA 3 3 300/2015

Dow

ntow

n WINDSOR GUANABARA 4 542

WINDSOR ASTURIAS 3 166

WINDSOR BRASILIA 4 155/2013

WINDSOR HOTÉIS Windsor Hotels – Director Public Affairs.

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Golden Decade: 2009 - October, 2nd - RIO, Olympic 2016 Nomination

2011 - 5th CISM - Military World Games - Rio

2012 - Rio +20 - UN Conference

2012 - UNESCO –July - Cat. Cultural Landscape

2013 - FIFA - Confederations Cup - Brazil

2013 - World Youth Day – Rio (one week Celebration)

2014 - FIFA World Cup - Brazil

2015 - Rio de Janeiro - 450 years

2016 - IOC - Olympic and Paralympic Games Rio 2016

5

Cleanning of Guanabara Bay

6

Copacabana - Museum of Image and Sound

7

Barra – City of Arts

8

Tatuzão TBM -Tunnel Boring Machine

Origin: Germany - Schwanau

Weight: 2000 tons

Length: 120 meters

Diameter 11.5 meters 9

Line 4 From Ipanema to Barra da Tijuca

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11

Transoeste : Barra to Santa Cruz

Transolímpica: Barra to Deodoro

Transcarioca: Barra / Galeão (Airport)

Transbrasil : Caju to Santa Cruz

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Downtown Rio

Copacabana

Ipanema

Leblon

13

700 km of public networks for

different services

4 km of tunnels

70 km of roads

650 m2 of sidewalks

17 km of bike path

15000 trees

3 sewage treatment plants

14

Strategic Location

15

Floor Plan

16

Tourism & Entertainment

Tourism / Cultural

Residential Social

Housing Commercial

Residential

University & Education

17

Rio’s Museum of Tomorrow

by Santiago Calatrava

Before

18

Rio’s Art Museum

Former Dom João VI Mansion and Police Hospital

19

AquaRio (Aquarium)

20

AquaRio (Aquarium)

21

Cidade do Samba (Samba City)

22

Business Square

23

Business Square

Hotel Wing A – 195 units Wing B – 255 units

Commercial Tower

Stores – 195 units Rooms – 330 units

Stores Store – 31 units

Corporate Tower Stores – 14 units

Corporate Slabs – 54 units

24

Porto Atlântico

25

26

32.000 m2 of area 6 towers – 50 levels each

27

VLT (Veículos Leves sobre Trilhos)

Light Rail Train

6 lines

26 km

42 stations

28

VLT (Veículos Leves sobre Trilhos)

Light Rail Train

Itinerary

29

30

History:

Rio: Brazil Capital until 1960

Rio : 1960 / 1975 Guanabara State

Rio : 1975 Rio de Janeiro City

Conflict between the 03 level of power

until 2006 31

2006 = Lula, President of Brazil, re-elected

2006 = Sergio Cabral, elected Governor of

the State of Rio

2008 = Eduardo Paes, elected Mayor of the

City of Rio de Janeiro

New Relationship without conflict

2012 = Rio’s Mayor Eduardo Paes, re-elected

with a record of 65%

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Flat Area = 5.000.000 m2

33

Several Economic Plan

1970

1986

1989

1990

1994 = Plano Real

34

Brazil’s economy remained well

Growing, unlike some other parts in the

World

Increase in Domestic Tourism

Expansion of Outgoing Tourism

Incoming Tourism

Unemployment is decreasing

35

Unemployment is deacresing

36

Rio: 2nd Economy

Strong economic development attracting

investments

New Companies & Old ones coming back

Security

Oil & Gas

Pre-Salt

37

Operations in the Pre-Salt

38

Today foreign investment in BRZ Airlines

Limited at 20% of the Capital

49% being discussed at Federal Level

International Airlines

AIRPORT

Domestic Airlines

TAM 46%

GOL 37%

AZUL 11%

Avianca 6%

46%

37%

11%

6%

39

Royal Tulip. (former Intercontinental)

Nacional

Windsor Atlântica. (former Le Méridien)

Caesar Park. today managed by Sofitel SO.

Rio Othon Palace.

Sofitel Rio de Janeiro, (former Rio Palace)

Sheraton Rio Hotel & Resort

40

Rio’s economy was very bad.

There was no incentive from the City

Real Estate investment had more rentability

41

Rio Hotels Occupancy (%)

070% 067%

062% 061% 062% 060%

063% 063% 066%

069%

074%

079%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

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Before and After Olympic Package

New Hotels Licensing

Olympic Package New Hotels in building process

Rooms

19.404

In building process: 30 / 4.741

Licensee: 40 / 6.143

Under analyses: 36 / 4.503 =

106 / 15.387

Consultation: 18 / 4.017

Hotels

124

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Barra Copacabana Maracanã Deodoro Total

In Building

Process

2705 1807 67 162 4441

Licensee 3076 2051 1016 0 6143

Under analyses 2180 759 1550 14 4503

( 38 ) ( 44 ) ( 22 ) TOTAL ( 106 ) 15.387

Consultation 1968 130 1519 400 4017

Total 9929 4747 4152 576 19404

Licensing Summary Square

In Building Process

23%

Licensee 32%

Under analyses

24%

Consultation 21%

Rooms per Status

Olympic Package - Licensing

CONSULTATION

7961

4617

2633

176

1968

130

1519

400

0

2000

4000

6000

8000

10000

12000

Barra Copacabana Maracanã Deodoro

( 38 ) ( 44 ) ( 22 )

Barra Copacabana Maracanã Deodoro Total

5 stars 13 3 1 0 17

4 stars 14 5 4 0 23

3 stars 16 22 18 4 60

2 stars 1 1 1 0 3

Non Informed

4 14 2 0 20

TOTAL 48 45 26 4 123

5 stars 14%

4 stars 19%

3 stars 49%

2 stars 2%

Non Informed

16%

Percentage of hotels by categories

Olympic Package - Licensing New Hotels Classification

17

23

60

3

20

0

10

20

30

40

50

60

70

5 stars 4 stars 3 stars 2 stars NonInformed

FLAG HOTEL CITY STATE ROOMS OPENING

Ibis Budget FORMULE 1 RIO DE JANEIRO CENTRO RIO DE JANEIRO RJ 250

21/04/2007

Ibis IBIS RIO DE JANEIRO SANTOS DUMONT RIO DE JANEIRO RJ 330

08/10/2007

Ibis IBIS RIO DE JANEIRO COPACABANA RIO DE JANEIRO RJ 150

13/09/2012

Ibis IBIS RIO DE JANEIRO CENTRO RIO DE JANEIRO RJ 200

21/04/2007

Mercure MERCURE RIO DE JANEIRO LEBLON RIO DE JANEIRO RJ 120

01/01/1989

Sofitel SOFITEL RIO DE JANEIRO RIO DE JANEIRO RJ 388

01/12/1996

Mercure MERCURE RIO DE JANEIRO IPANEMA RIO DE JANEIRO RJ 63

28/12/2002

Mercure MERCURE RIO DE JANEIRO BOTAFOGO RIO DE JANEIRO RJ 160

13/02/2004

Mercure MERCURE RIO DE JANEIRO ARPOADOR RIO DE JANEIRO RJ 56

10/11/2003

Novotel NOVOTEL RIO DE JANEIRO SANTOS DUMONT RIO DE JANEIRO RJ 149

02/08/2010

TOTAL RIO 1866

Mercure MERCURE NOVA IGUAÇU NOVA IGUAÇU RJ 154 01/06/2012

Mercure MERCURE NITEROI ORIZZONTE NITEROI RJ 139 01/12/2007

Ibis IBIS MACAÉ MACAÉ RJ 126 01/03/2005

Mercure MERCURE MACAÉ MACAÉ RJ 100 15/08/2008

TOTAL RIO STATE 519

14 2385

Hotels in Operation

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FLAG HOTEL CITY STATE ROOMS OPENING

Ibis IBIS RIO DE JANEIRO PRAIA DA BARRA RIO DE JANEIRO RJ 225

01/06/2014

Ibis IBIS RIO DE JANEIRO PARQUE OLIMPICO RIO DE JANEIRO RJ 253

01/06/2014

Ibis IBIS RIO DE JANEIRO BOTAFOGO RIO DE JANEIRO RJ 210

01/06/2013

Mercure MERCURE RIO DE JANEIRO PRAIA DA BARRA RIO DE JANEIRO RJ 136

15/06/2014

Novotel NOVOTEL RIO DE JANEIRO PARQUE OLIMPICO RIO DE JANEIRO RJ 186

01/06/2014

Novotel NOVOTEL RIO DE JANEIRO BARRA RIO DE JANEIRO RJ 186

01/09/2014

TOTAL RIO 1196

Ibis IBIS RESENDE RESENDE RJ 140

15/06/2015

Ibis Budget IBIS BUDGET RESENDE RESENDE RJ 168

15/06/20015

Ibis IBIS ITAGUAI MAG ITAGUAÍ RJ 120

15/12/2015

Ibis IBIS ITABORAI ITABORAI RJ 200

20/04/2013

Ibis Budget IBIS BUDGET BARRA MANSA BARRA MANSA RJ 120

23/08/2014

Ibis IBIS VOLTA REDONDA VOLTA REDONDA RJ 120

23/08/2014

TOTAL RIO STATE 868

TOTAL 12 2064

Hotels under Development

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In Operation 1866

Under Development 1196

Total 3062

In Operation 519

Under Development 868

Total 1387

HOTEL ROOMS RIO DE JANEIRO CITY UNTIL 2016

HOTEL ROOMS RIO DE JANEIRO STATE 2016

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28.000 Year 2008.

10.000 Commitment of Rio Hotels for additional rooms.

38.000 Total

28.000 Year 2008.

15.387 Additional rooms.

10.000 6 / 7 Cruise Ships

10.000 2 Villages

63.387 Total.

43.387 Total remaining after the games. ( + 55% )

Before Olympics Nomination

Current situation

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Renovation - 1995 / 2000

Refurbishment under way

106 New Hotels with 15.387 new rooms

Updates & Higher Quality

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Barra

216 rooms

56

1902

Downtown Rio

Design Hotel

21 suites

By Dussol

La Suíte, Joatinga

> La Maison, Gávea

57

Ribalta

200 rooms

Management: Vert Hotéis

Convention Area for 5000 people

58

312 rooms

Grand Mercure Riocentro

59

Barra

298 rooms

60

61

WINDSOR HOTÉIS

Barra: Windsor Barra 2.

470 rooms.

Across the street of the

existing Windsor Barra

(also on the beach front)

62

WINDSOR HOTÉIS

450 rooms

Barra: Windsor Mar da Barra – Beach Front 63

Barra: Hyatt

436 rooms

64

EMILIANO: São Paulo investing in Rio.

Copacabana: Beach Front

65

São Conrado

480 rooms

Tijuca Forest

Atlantic Forest

Gávea Tourist

66

346 rooms

67

4 stars

450 rooms

Hotel Parque do Flamengo

68

Hospitality Training

Waiters

Chamber Made

Bell Captain

Barman

Meet & Greeting.

Seminars

Workshops

Staff Development & Training

69

Marketing Plan

Statistics and Tourism Satellite Account

Long range Calendar of Events:

Lady Gaga

Stevie Wonder

Madonna

Rock in Rio

US Visa Waiver Program (VWP) 70

Welcome to Rio de Janeiro