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Presented by Katherine Ramirez30 years experience
Building Your Brand Using Social Media
Nonprofit Facts:
1,097,689 Public Charities
105,030 Private Foundations
386,337 Other Types of Nonprofit Foundations
WHY ADVERTISE?Advertising to a Business Or Nonprofit
is like Food, Air, and Water for us to SURVIVE.
FACTS – The Numbers
1st Year - 50%
Businesses will FAIL!
FACTS – The NumbersWithin 5 years – 95%
Businesses will FAIL!
Over 75% of Businesses Don’t Advertise!
Over 75% of Businesses Don’t Advertise!
Nonprofits Compete with For Profits!
All organizations – not just nonprofits – are now in the
business of promoting “social good” in order to
gain support.
Toms Shoes!
A Majority of People – Including Visitors! Are unaware that these organizations are non-profits!
BEFORE YOU START MARKETING
Know what is your UNIQUE selling proposition.
Know who your AUDIENCE is.
Know what you want to ACHIEVE.
What are your EXPECTATIONS?
“Know your Analytics”
Measurements
Advertising is about reminding people why to donate or support
your cause.
You have to remind people why they need to support your
organization.
Social Media Advertisingis FREE it just takes a
Lot of Work!
HAVE AN ADVERTISING PLAN
What Are Your Options
Be Consistent
Know Your Resources
Audience Content
Budget
Accountability
ROI
Create Your Partnerships
Measure
Manage Your Expectations Set Goals
Social Media Is Just like a Party!
CONTENT CALENDAR
MONDAY > TUESDAY > WEDNESDAY > THURSDAY > FRIDAY
Motivation Tips Selling YourServices or Program
Blog, Video or Article
Community
POST 3 TIMES A WEEK!
ABOUT US!Needs to be Consistent for all Social Media
GetREVIEWS!
This is GREAT Content!
SHOUT OUT TO PARTNERS!
POSTING
Need CALL TO ACTION on post – PEOPLE ARE LAZY!
Respond to All Comments & Reviews
Put Money on Post to go Beyond Your Audience!
Over use Social Media to Tell Your Story
Engage with video, Tips, Article – Become an Expert & Resource!
Don’t Forget to SELL What you NEED!
CONTEST – Create EXCITEMENT& Grow Your Following!
EVENTS - FB
EVENTS - EVENTBRITE
POSTING
Need CALL TO ACTION on post – PEOPLE ARE LAZY!
Respond to All Comments & Reviews
Put Money on Post to go Beyond Your Audience!
Over use Social Media to Tell Your Story
Engage with Video, Tips, Articles – Become an Expert & Resource!
Don’t Forget to SELL What you NEED!
E-Mail Blast Sample
E-Mail Marketing – This is low hanging fruit!
BLOGS are GREAT for
SEO!
Start a Blog about Trends in Your Business!
GOOGLE BIZ
LISTING
WEBSITES
Have a Call to Action on Website! – People are LAZYMake Sure Your Website is SEO Friendly
Make Sure Your Website is Mobile Friendly
You have to Evoke Pain and Remind People When and Why to Support or Shop YOU!
What is the Problem you are trying to Solve?
What Else Can you Do Today?
There is so much more you can do!
ADVERTISING Is a Marathon Not a Sprint!
Advertising .. Like losing weight, you will not see the results overnight, in 30 days or even a few months –
You have to commit to it and make the necessary investment in order to see the results!
Just like losing weight - There are NO MAJIC Pills or Programs or Overnight Quick Fix.
2 Options to Grow:
• 1st Option is for you yourself to do this and drive the traffic and awareness to your nonprofit.
• 2nd Option is to pay for someone to do it for you ... either a sales person, marketing person or some form of advertising.
There is NO 3rd Option
If you do NOTHING you get NOTHING!
When to Hire Someone?
• When your own work is consuming all of your time and you CAN’T do this.
• If you feel your own marketing efforts are not going anywhere.
NEVER WAIT till it is TOO LATE!
When Do You Stop Advertising?
NEVER!
Unless you are Closing the Doors!
QUESTIONS?Helping businesses with little to no advertising budget so they
can Stand Out, Survive, Succeed, and Grow!
Twitter @adBidtiseInstagram @adBidtiseFaceBook @adBidtise
KATHERINE RAMIREZkramirez@adbidtise.com
866-607-0767
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