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Social media influencers are the best (and most google-friendly) way to spread content. Brandon from Wallaroo media explains a process used to build top-notch content and populate it through influential channels to those who want to see it.
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Building your brand through social media,
content, & PR
Building your brand through social media,
content, & PR
knowledge graph
“We’re still in the early stages. We’re still at 1% of where we should be.” - Google CEO Larry Page
http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph
What if Google enters your niche...?
flights
hotels
weather
link building is dead
just kidding!follow these guys for that:
Future of search...
Trust
Authority
Community
Loyalty
integrate social/pr/content
use Facebook to find your demo
http://moz.com/blog/keyword-level-demographics
where does your demo hangout?
who does your demo follow?
what does your demo & their influencers share?
twitter search(find what the influencers share)
create Content target the influencers!
Video, interactive, infographic, slide deck, blog post, meme, picture, etc.
content examplesbeautiful & awesome is good
this to thatso is simple & useful!
thistothat metricspretty good numbers!
blogger outreach
Journalist directories
HARO
Flacklist
Muck Rack
PReacher.zazzlemedia.co.uk
Technorati blog directory
Google Plus & linkedincommunities are powerful!
paid social amplification
Facebook Ads
StumbleUpon
Outbrain
Taboola
Zemanta
share/repurpose
increase revenues & get money
