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Building your brand through social media, content, & PR

Building Your Brand Through Social Media, Content, & PR

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Building your brand through social media, content, and PR is more crucial than ever before. This deck outlines the process of contacting and engaging influencers with targeted content. Visit WallarooMedia.com to learn more.

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Page 1: Building Your Brand Through Social Media, Content, & PR

Building your brand through social media,

content, & PR

Building your brand through social media,

content, & PR

Page 2: Building Your Brand Through Social Media, Content, & PR

knowledge graph

“We’re still in the early stages. We’re still at 1% of where we should be.” - Google CEO Larry Page

http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph

What if Google enters your niche...?

Page 3: Building Your Brand Through Social Media, Content, & PR

flights

Page 4: Building Your Brand Through Social Media, Content, & PR

hotels

Page 5: Building Your Brand Through Social Media, Content, & PR

weather

Page 6: Building Your Brand Through Social Media, Content, & PR

link building is dead

Page 7: Building Your Brand Through Social Media, Content, & PR

just kidding!follow these guys for that:

Page 8: Building Your Brand Through Social Media, Content, & PR

Future of search...

Trust

Authority

Community

Loyalty

Page 9: Building Your Brand Through Social Media, Content, & PR

integrate social/pr/content

Page 10: Building Your Brand Through Social Media, Content, & PR

use Facebook to find your demo

http://moz.com/blog/keyword-level-demographics

Page 11: Building Your Brand Through Social Media, Content, & PR

where does your demo hangout?

Page 12: Building Your Brand Through Social Media, Content, & PR

who does your demo follow?

Page 13: Building Your Brand Through Social Media, Content, & PR

what does your demo & their influencers share?

Page 14: Building Your Brand Through Social Media, Content, & PR

twitter search(find what the influencers share)

Page 15: Building Your Brand Through Social Media, Content, & PR

create Content target the influencers!

Video, interactive, infographic, slide deck, blog post, meme, picture, etc.

Page 16: Building Your Brand Through Social Media, Content, & PR

content examplesbeautiful & awesome is good

Page 17: Building Your Brand Through Social Media, Content, & PR

this to thatso is simple & useful!

Page 18: Building Your Brand Through Social Media, Content, & PR

thistothat metricspretty good numbers!

Page 19: Building Your Brand Through Social Media, Content, & PR

blogger outreach

Page 20: Building Your Brand Through Social Media, Content, & PR

Journalist directories

HARO

Flacklist

Muck Rack

PReacher.zazzlemedia.co.uk

Technorati blog directory

Page 21: Building Your Brand Through Social Media, Content, & PR

Google Plus & linkedincommunities are powerful!

Page 22: Building Your Brand Through Social Media, Content, & PR

paid social amplification

Facebook Ads

Reddit

StumbleUpon

Outbrain

Taboola

Zemanta

Page 23: Building Your Brand Through Social Media, Content, & PR

share/repurpose

Page 24: Building Your Brand Through Social Media, Content, & PR

increase revenues & get money

Page 25: Building Your Brand Through Social Media, Content, & PR

thank you

Brandon Doyle

WallarooMedia.com

[email protected]