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Building a World-Class Bicycle Commuter Program in an Age of Austerity
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
Steve Sanders - Alternative Transportation Managerhttp://www.umn.edu/pts/bike/index sande017@umn.edu – 612-625-1333
Presentation Outline
• How the Hardware Works• Goals of Program• Hardware and Software Description• Program Description• Results• Partners• Expansion and Plans
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
Program Goals
• Incorporate Bike Commuting Into Wellness Program
• Available For All• Easy for Users (passive system)• Accurate and Accessible Data
ZAP System
• Wireless • Passive RFID• Tamper-proof• Automatic• Web-based• 5’-20’ Read Zone
University of Minnesota ZAP Bike Commuting Program
How Does It Work?
University of Minnesota ZAP Bike Commuting Program
1. Tag Bike
2. Register Tag
3. Ride by Reader
TAG READ ISSUES
University of Minnesota ZAP Bike Commuting Program
1. Abnormal Spokes
2. Recumbents
3. Small Wheels
Actual Installations
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
• Initial Landing Page
• UMN Twin Cities ZAP Information Page – www.derozap.com/gopherzap
• Page gives basic info on program, how it works and wellness benefits. Has link to map showing ZAP locations and how and where you can get your bicycle tagged. Also has contact number for questions.
• This page can be customized with your specific information
• www.derozap.com/umd• www.derozap.com/umm• www.derozap.com/umc
University of Minnesota ZAP Bike Commuting Program
Bicycle Tagging
• Commuters go to the U of M Bike Center to get tag installed on bike.
University of Minnesota ZAP Bike Commuting Program
• Commuters are given a regis-tration card with directions on registering their tag plus basic information about how to get Zapped.
University of Minnesota ZAP Bike Commuting Program
UMN Twin Cities – Registration Page
• Users register themselves. You can have users include their home addresses which will automatically calculate mileage to a central point on campus.
• Once they register they receive an automated email to confirm their registration (makes sure email is valid and decreases “bot” bogus registrations.)
• Once they validate registration the program administrator completes registration by accepting new registrants.
• Users will receive a welcome email with registration and password information.
• Fields are customizable.
University of Minnesota ZAP Bike Commuting Program
Logging On
• Web Landing Page: Users will always login at www.derozap.com.
• Based on their sign-on they will be brought directly to their commuter page which lists their personal stats as well as any other information you want them to see.
• The system is setup to remember their login/password
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
Commuter Calendar
Administrative Tools
• General Stats• Registrations• Station Health• Customizable
Reports
University of Minnesota ZAP Bike Commuting Program
Registration:• Go through
fields, make sure it’s accurate- accept
University of Minnesota ZAP Bike Commuting Program
Wellness Credit• Run U of M
Eligible Riders Report – show only riders with 40 ZAPS in time period.
• Export to CSV file – sort by faculty staff – remove students.
• Email list to Wellness
University of Minnesota ZAP Bike Commuting Program
Administrative Dashboard
University of Minnesota ZAP Bike Commuting Program
User Interface
University of Minnesota ZAP Bike Commuting Program
ZAP Program Details
• 50 Rides/Year = 75 points ($100)
• Insurance Automatically Discounted
• Monthly Prizes @ 8 Rides • Register Tag Online
University of Minnesota ZAP Bike Commuting Program
ZAP Installation Map – Twin Cities
University of Minnesota ZAP Bike Commuting Program
Rewards
University of Minnesota ZAP Bike Commuting Program
Incentive Partnerships
Retailers• Seward Co-op (University Customers)• Hub bike shop• Local Bike Industry• Re-use Center• Local Business Association
University of Minnesota ZAP Bike Commuting Program
Outreach & Engagement
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
Team Challenges
University of Minnesota ZAP Bike Commuting Program
Registered Users and Regular Riders
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
Ridership Level Zaps/Commuter Student/staff ratio of participants zapped
APRIL 340/787 30%/70%Never 2.303 <8 (191 riders) >8(327 riders)Sometimes 2.3898 Zaps 4.1 7.99Often 5.401 Miles 50.1 166 Female/male ratio of participants zapped
MAY 433/1127 38.4%/61.6%Never 2.3939 <8 (237 riders) >8(524 riders)Sometimes 2.5424 Zaps 4.1 14.8Often 5.7229 Miles 45.2 145.7 Earned, on track to earn Wellness reward
JUNE 559/787 71%Never 1.6667 <8 (176 riders) >8(680 riders)Sometimes 5.8136 Zaps 4.4 11Often 9.4021 Miles 53.4 108 Team challenges
JULY 40 teams 169 participantsNever 1.3939 <8 (264 riders) >8(646riders)Sometimes 5.452 Zaps 4 14.8Often 9.8792 Miles 43.4 142.9
Participation Rate
APRIL641 tagged518 zapped (81%)
MAY815 tagged761 zapped (93%)
JUNE956 tagged856 zapped 90%)
JULY1048 tagged910 zapped (87%)
Trek UW Madison Kimberly-Clark U staff U student U total
AUGUST commute 393236 77707 415382 890432 194378 10848101125 tagged recreation 589853 56271 326371 391790* 81639* 473429 *UMN recreational932 zapped (83%) total 983089 133978 741753 1282222 276377 1558239 totals estimated
MAY(761 riders zapped)
APRIL(518 riders zapped)
JUNE(856 riders zapped)
JULY(910 riders zapped)
Avg. Zaps/Miles
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
Trek UWM Kimberly-Clark U staff U student U total
POI
NTS
National Bike Challenge 5/1 - 8/21
commute
recreation
total
University of Minnesota ZAP Bike Commuting Program
Phase 1
• Base Building• Engagement Level Is High• Creating User-base from Scratch• Delivering Health Care Dollars• Shows Effectiveness of Passive
System.
University of Minnesota ZAP Bike Commuting Program
• Phase 2: Rigorous examination of data: Is it Increasing Bike Use?
• Fine-tune Program & Template• Smart-phone Integration?• Web-app Integration?• Software Add-ons?• Use Data to Access Healthcare $
University of Minnesota ZAP Bike Commuting Program
Phase 2
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