Building a World-Class Bicycle Commuter Program in an Age of Austerity

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

Steve Sanders - Alternative Transportation Managerhttp://www.umn.edu/pts/bike/index sande017@umn.edu – 612-625-1333

Presentation Outline

• How the Hardware Works• Goals of Program• Hardware and Software Description• Program Description• Results• Partners• Expansion and Plans

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

Program Goals

• Incorporate Bike Commuting Into Wellness Program

• Available For All• Easy for Users (passive system)• Accurate and Accessible Data

ZAP System

• Wireless • Passive RFID• Tamper-proof• Automatic• Web-based• 5’-20’ Read Zone

University of Minnesota ZAP Bike Commuting Program

How Does It Work?

University of Minnesota ZAP Bike Commuting Program

1. Tag Bike

2. Register Tag

3. Ride by Reader

TAG READ ISSUES

University of Minnesota ZAP Bike Commuting Program

1. Abnormal Spokes

2. Recumbents

3. Small Wheels

Actual Installations

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

• Initial Landing Page

• UMN Twin Cities ZAP Information Page – www.derozap.com/gopherzap

• Page gives basic info on program, how it works and wellness benefits. Has link to map showing ZAP locations and how and where you can get your bicycle tagged. Also has contact number for questions.

• This page can be customized with your specific information

• www.derozap.com/umd• www.derozap.com/umm• www.derozap.com/umc

University of Minnesota ZAP Bike Commuting Program

Bicycle Tagging

• Commuters go to the U of M Bike Center to get tag installed on bike.

University of Minnesota ZAP Bike Commuting Program

• Commuters are given a regis-tration card with directions on registering their tag plus basic information about how to get Zapped.

University of Minnesota ZAP Bike Commuting Program

UMN Twin Cities – Registration Page

• Users register themselves. You can have users include their home addresses which will automatically calculate mileage to a central point on campus.

• Once they register they receive an automated email to confirm their registration (makes sure email is valid and decreases “bot” bogus registrations.)

• Once they validate registration the program administrator completes registration by accepting new registrants.

• Users will receive a welcome email with registration and password information.

• Fields are customizable.

University of Minnesota ZAP Bike Commuting Program

Logging On

• Web Landing Page: Users will always login at www.derozap.com.

• Based on their sign-on they will be brought directly to their commuter page which lists their personal stats as well as any other information you want them to see.

• The system is setup to remember their login/password

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

Commuter Calendar

Administrative Tools

• General Stats• Registrations• Station Health• Customizable

Reports

University of Minnesota ZAP Bike Commuting Program

Registration:• Go through

fields, make sure it’s accurate- accept

University of Minnesota ZAP Bike Commuting Program

Wellness Credit• Run U of M

Eligible Riders Report – show only riders with 40 ZAPS in time period.

• Export to CSV file – sort by faculty staff – remove students.

• Email list to Wellness

University of Minnesota ZAP Bike Commuting Program

Administrative Dashboard

University of Minnesota ZAP Bike Commuting Program

User Interface

University of Minnesota ZAP Bike Commuting Program

ZAP Program Details

• 50 Rides/Year = 75 points ($100)

• Insurance Automatically Discounted

• Monthly Prizes @ 8 Rides • Register Tag Online

University of Minnesota ZAP Bike Commuting Program

ZAP Installation Map – Twin Cities

University of Minnesota ZAP Bike Commuting Program

Rewards

University of Minnesota ZAP Bike Commuting Program

Incentive Partnerships

Retailers• Seward Co-op (University Customers)• Hub bike shop• Local Bike Industry• Re-use Center• Local Business Association

University of Minnesota ZAP Bike Commuting Program

Outreach & Engagement

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

Team Challenges

University of Minnesota ZAP Bike Commuting Program

Registered Users and Regular Riders

University of Minnesota ZAP Bike Commuting Program

University of Minnesota ZAP Bike Commuting Program

Ridership Level Zaps/Commuter Student/staff ratio of participants zapped

APRIL 340/787 30%/70%Never 2.303 <8 (191 riders) >8(327 riders)Sometimes 2.3898 Zaps 4.1 7.99Often 5.401 Miles 50.1 166 Female/male ratio of participants zapped

MAY 433/1127 38.4%/61.6%Never 2.3939 <8 (237 riders) >8(524 riders)Sometimes 2.5424 Zaps 4.1 14.8Often 5.7229 Miles 45.2 145.7 Earned, on track to earn Wellness reward

JUNE 559/787 71%Never 1.6667 <8 (176 riders) >8(680 riders)Sometimes 5.8136 Zaps 4.4 11Often 9.4021 Miles 53.4 108 Team challenges

JULY 40 teams 169 participantsNever 1.3939 <8 (264 riders) >8(646riders)Sometimes 5.452 Zaps 4 14.8Often 9.8792 Miles 43.4 142.9

Participation Rate

APRIL641 tagged518 zapped (81%)

MAY815 tagged761 zapped (93%)

JUNE956 tagged856 zapped 90%)

JULY1048 tagged910 zapped (87%)

Trek UW Madison Kimberly-Clark U staff U student U total

AUGUST commute 393236 77707 415382 890432 194378 10848101125 tagged recreation 589853 56271 326371 391790* 81639* 473429 *UMN recreational932 zapped (83%) total 983089 133978 741753 1282222 276377 1558239 totals estimated

MAY(761 riders zapped)

APRIL(518 riders zapped)

JUNE(856 riders zapped)

JULY(910 riders zapped)

Avg. Zaps/Miles

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

Trek UWM Kimberly-Clark U staff U student U total

POI

NTS

National Bike Challenge 5/1 - 8/21

commute

recreation

total

University of Minnesota ZAP Bike Commuting Program

Phase 1

• Base Building• Engagement Level Is High• Creating User-base from Scratch• Delivering Health Care Dollars• Shows Effectiveness of Passive

System.

University of Minnesota ZAP Bike Commuting Program

• Phase 2: Rigorous examination of data: Is it Increasing Bike Use?

• Fine-tune Program & Template• Smart-phone Integration?• Web-app Integration?• Software Add-ons?• Use Data to Access Healthcare $

University of Minnesota ZAP Bike Commuting Program

Phase 2