BRUCE BROOKS MARCH 2017 - Ragan Communicationspre-launch work oct/nov 2016 1. it integration with...

Workplace by Facebook – Changing the Way We Work

BRUCE BROOKS MARCH 2017

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Workplace by Facebook is a new and better way of communicating with each other across regions and functions that is changing how we work •  Launched in December 2016 to approximately 1300 users. •  Today, more than 1550 users (83 percent have claimed accounts) •  44 percent are currently active on mobile app •  309 groups (open and closed working groups) •  More than 268 posts and 322 comments in past 7 days

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 Phase 1:  Pre-Launch Work  Oct/Nov 2016

 1. IT INTEGRATION WITH ACTIVE DIRECTORY,

PROVISION OF WORK EMAILS

2. PRE LAUNCH PLAN

3. POLICY AND

TRAINING

4. LAUNCH

 Phase 3:  Launch to Production  Spring 2017

 1. LAUNCH COMMUNICATIONS PLAN

 2. TEASERS AND OFFICIAL INVITE TO OFFICE WORKERS

 3. REMINDERS, FAQS AND HOW TO

DOCUMENTS IN RESOURCE GROUP

 Phase 2:  Launched to Office

Employees  December 2016

Our Phased Launch Plan

 1. EXECUTIVE SPONSOR

 2. COMPLETE TECHNICAL INTEGRATION

 3. PROVISION USERS

 4. IDENTIFY CHAMPIONS

 5. FINALIZE LAUNCH USE CASES

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Familiar and Easy to Use: 1.7B People Use Facebook Every Month

The News Feed surfaces relevant content to each person

Groups help you make decisions and keep your team on the same page

Find and connect with your colleagues

Reach colleagues instantly with

messaging and voice/video calls

Find the answers, past group posts

or the files you need using search

Search Chat Profile Groups News feed

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 Create a global digital community to encourage two-way dialogue

Provide a secure, social and interactive digital community for all employees to access

Strengthen working relationships and foster engagement

Our Workplace Goals

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Groups Established By Launch

Interface in the News

Ask the Senior Officers

Regional News/

Happenings Market Trends

Interface in the Wild (Photo

Installations)

InterFACES (employee

feature)

Workplace Resources &

Tips New HQ Updates

Sustainability Culture Action Teams

Company Updates

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What’s Working So Far?

•  Sharing Company Information •  Discussion and Q&A (working groups)

•  Training •  Connecting everyone – Profiles, IM, Workplace Chat via

mobile

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Installation Shots, Discussion

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Installation Shots, Discussion

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Installation Shots, Discussion

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Company Announcements

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Executive Communications

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Company Training

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Regional Groups

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  •  Integration/launch to production employees (what content is relevant?)

•  Road map, use with other upcoming tools, such as Microsoft 365 Suite

•  Expanding Leadership Support and two-way dialogue •  Working with group owners and champions to keep content fresh

Workplace Challenges