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The PR and DigitalContent Summit
December 4-5, 2014Gleacher Center
Chicago, IL#ragandigital
How to match your PRmeasurement strategies to yourbudget andorganizational goals
HELLOMY NAME IS
@shashib
Public Relations helps buildengagement & relationships
with customers, promotes thebrand, and improves products.
#ragandigitalHELLO
MY NAME IS
@shashib
Public RelationsBuzz to metrics
#ragandigital
HELLOMY NAME IS
@shashib
Measure your efforts by Keywords to the website.Brand Mentions/ monitoring reports Tools: Google Analytics Organic search queries & Monitoring tools
Tracking Codes
Use link builders/ short urls
#ragandigital
HELLOMY NAME IS
@shashib
Did your PR efforts generate traffic?Add tracking parameters to linksTool : URL builderhttp://b.shashi.co/Lvep4D and Short urltools like Bit.ly, LinkRedirector
Inbound LinksCreating SEO Gold
#ragandigital
HELLOMY NAME IS
@shashib
Getting a link from a top website is a important SEO strategy Tool : Google Analytics -ReferralTraffic
Content MarketingCollaborative Content
#ragandigital
HELLOMY NAME IS
@shashib
Creating passionate ambassadors,Social shares, engagement throughcontent collaboration Tools : social analytics , Website visits
Social BuzzImpactful PR
#ragandigital
HELLOMY NAME IS
@shashib
Using a social press release, SocialNewsroomTools: Pitchengine.com &http://www.press-feed.com/Measure using Google Analytics
Sales/ConversionMetrics
Impact of a PR effort
Traffic to Conversion pages/Shopping cartCookie attribution/ referrals
Tools: Google Analytics
#ragandigital
HELLOMY NAME IS
@shashib
Inferred AttributionImpact of a PR effort
Change in traffic pattern, Visitor behavior and trafficreferrals
Tools: Google Analytics
#ragandigital
HELLOMY NAME IS
@shashib
@shashib
Thank You
Shashi Bellamkonda
Adjunct. Prof. Georgetown University
VP, Digital Marketing The Bozzuto Group