Stacey MillerSenior Manager, Communications

@cision | @staceylamiller

The New Twitter Playbook: Breakthrough Tactics That Ignite Business

and Engagement

@cision

Why Update Your Strategy (Now)

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Storytelling 101

A tweet-by-tweet narrative• Use your own voice

(personal).

• Be detailed.

• Set the scene.

• Trajectory (give other a sense of where the story is going)

• A sequence of events.

• Bring in the voices of others.

• Include context.

• Climax (what’s the outcome?)

• Be consistent.

Media Relations on Twitter

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Media

State of the Media

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State of the Media

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State of the Media

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Influencer Relations

Balance Engagement with Business Objectives

New Twitter Features You Can Use Today

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Latest Insights for Integrating

Vine/Periscope Into Your Twitter Strategy

Videos play directly in the timeline

Weekly at the same time

Broadcast topics, recruit attendees

Create contests for engagement

Use feedback as your driver

Create a Consistent Schedule

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Get Hack-Happy

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Video View Campaigns11

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Fresh Ways to Create Compelling Tweets and

Shareworthy Twitter Images

GIF Search

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@cision

Innovative Ideas for Using Twitter Chats and

Hashtags to Build a Loyal Following

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Storytelling with Hashtags

How to...

Click to Tweet

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Better Advertising

Event Targeting

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Twitter Conversational Ads

Lookalike/Tailored Audiences

First View

Take #TwitterFlightSchool

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New Ways to Attract Followers that Ignite

Sales

Twitter Cards

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Lead Gen Cards

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Amplify Open

Amplify Open

Twitter Audience Platform

Twitter Publisher Network

Twitter Partner Marketplace

Questions?

stacey.miller@cision.com

Twitter: @Cision | @staceylamiller

Slides: http://cisn.co/staceyslides

More (free) resources: http://cisn.co/ragan2016

Thank You!

@cision