Bringing Patient Support to Life.. About Pleio Objective o assist new-to-therapy patients to create...

Bringing Patient Support to Life.

About Pleio• Objective

o assist new-to-therapy patients to create a habit, get healthier, and return to the store more often for refills

o As well as increase customer loyalty

• Founded – 2006 by 7 business owners• Partnership – Outcomes Pharmaceutical

Health Care for late refill (MTM) call• Target – chronic conditions• Sole Focus – C&P market delivering retail

pharmacy aligned adherence programs o Pleio GoodStart® is our branded solution

What Problems do Patients Experience?

The Patient Refill Problem Patients Need & Want Support

• Over 70% of patients want timely NRx follow-up• Rx adoption is a complex process, not an event• Effective patient support can be a challenge

Pleio Drives Loyalty & Extra VisitsGoodStarters Create Emotional Connection

Pleio GoodStart

3 live calls over first 100 daysOffer custom daily health tipsPersonally-signed thank you cards

Meet the GoodStarters: http://www.goodstartu.com/goodstarters.html

Pleio Drives Loyalty & Extra VisitsLive Call Examples

Aretha – Intro Call

It’s about your pharmacy chainPharma/Pleio are not mentioned

Bernard – Goal Call

Retail Partnerships Growing Quickly35 Chains representing 18,000+ Pharmacies

A&PAuroraBashas’Bi-LoBrookshireDahlsDDMFagenFred’sFruthGiant EagleHannaford HEBKerrKmartKinneyKoppMarcs

Marsh

MeijerNavarroPharmacyFirstPublixRed CrossSafewaySav-Mor SchnucksSpartan SuperValuTopsUnited DrugsUSA DrugWalgreensWeisWinn-Dixie

Pleio GoodStart Solution

The 100-Day Focus of GoodStartCreates an Emotional Bond with Customers

Almost 50% of all NRx patients enrollUp to 75 custom contacts/100 days

or live calls

Results

GoodStart delivered more than three extra scripts/visits per patient over an18 month period

GoodStart is recognized as an adherence best practice:http://www.healthtransformation.net/cs/news/news_detail?pressrelease.id=3828

Pleio’s Good Start program was mentioned in Senate briefing on Adherence and in a White Paper by URAC

Pleio Results are Groundbreaking

Customers Become More Loyal

yes81%

no14% 5%

n/a

Did GS make you feel more confident in tak-

ing your medicine?

yes98%

no1%

5% n/a

Did GS make you think positively of the phar-

macy the next time you needed a prescription

filled?

Patient Comments

“I feel like I am part of something like a community of people who care.

“I said yes because I was able to discuss things with people who seem like they care.”

"Because of great service at the store and the GoodStart Service, I will not go anywhere else. There are many choices out there, but [my pharmacy] is the best!"

“I miss the GoodStart Minutes I used to get.”

“It really helped me remember to take my medication”

“Made me feel as good as any pharmacy can make a person feel comfortable.”

Pleio Generates up to 2 Extra Visits

Intervention Control

How Does Pharmacy Benefit?

Pleio Delivers Loyal Customers & Extra Visits

1. Customer Loyalty ‐ Strong emotional connection‐ Pharmacy (not pharma/Pleio) mentioned up to

75x

2. Up to two additional visits/year‐ Dispensing fees‐ Margin on the brand‐ Front-of-store purchases

3. Direct Revenue for Services Provided

‐ $10 enrollment & $20 for late refill call

4. Learn more about your Customer‐ Tandem reporting portal available 24/7

• Mark Connors• mark@pleio.com• (617) 645-1281 cell