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Bringing Patient Support to Life.
About Pleio• Objective
o assist new-to-therapy patients to create a habit, get healthier, and return to the store more often for refills
o As well as increase customer loyalty
• Founded – 2006 by 7 business owners• Partnership – Outcomes Pharmaceutical
Health Care for late refill (MTM) call• Target – chronic conditions• Sole Focus – C&P market delivering retail
pharmacy aligned adherence programs o Pleio GoodStart® is our branded solution
What Problems do Patients Experience?
The Patient Refill Problem Patients Need & Want Support
• Over 70% of patients want timely NRx follow-up• Rx adoption is a complex process, not an event• Effective patient support can be a challenge
Pleio Drives Loyalty & Extra VisitsGoodStarters Create Emotional Connection
Pleio GoodStart
3 live calls over first 100 daysOffer custom daily health tipsPersonally-signed thank you cards
Meet the GoodStarters: http://www.goodstartu.com/goodstarters.html
Pleio Drives Loyalty & Extra VisitsLive Call Examples
Aretha – Intro Call
It’s about your pharmacy chainPharma/Pleio are not mentioned
Bernard – Goal Call
Retail Partnerships Growing Quickly35 Chains representing 18,000+ Pharmacies
A&PAuroraBashas’Bi-LoBrookshireDahlsDDMFagenFred’sFruthGiant EagleHannaford HEBKerrKmartKinneyKoppMarcs
Marsh
MeijerNavarroPharmacyFirstPublixRed CrossSafewaySav-Mor SchnucksSpartan SuperValuTopsUnited DrugsUSA DrugWalgreensWeisWinn-Dixie
Pleio GoodStart Solution
The 100-Day Focus of GoodStartCreates an Emotional Bond with Customers
Almost 50% of all NRx patients enrollUp to 75 custom contacts/100 days
or live calls
Results
GoodStart delivered more than three extra scripts/visits per patient over an18 month period
GoodStart is recognized as an adherence best practice:http://www.healthtransformation.net/cs/news/news_detail?pressrelease.id=3828
Pleio’s Good Start program was mentioned in Senate briefing on Adherence and in a White Paper by URAC
Pleio Results are Groundbreaking
Customers Become More Loyal
yes81%
no14% 5%
n/a
Did GS make you feel more confident in tak-
ing your medicine?
yes98%
no1%
5% n/a
Did GS make you think positively of the phar-
macy the next time you needed a prescription
filled?
Patient Comments
“I feel like I am part of something like a community of people who care.
“I said yes because I was able to discuss things with people who seem like they care.”
"Because of great service at the store and the GoodStart Service, I will not go anywhere else. There are many choices out there, but [my pharmacy] is the best!"
“I miss the GoodStart Minutes I used to get.”
“It really helped me remember to take my medication”
“Made me feel as good as any pharmacy can make a person feel comfortable.”
Pleio Generates up to 2 Extra Visits
Intervention Control
How Does Pharmacy Benefit?
Pleio Delivers Loyal Customers & Extra Visits
1. Customer Loyalty ‐ Strong emotional connection‐ Pharmacy (not pharma/Pleio) mentioned up to
75x
2. Up to two additional visits/year‐ Dispensing fees‐ Margin on the brand‐ Front-of-store purchases
3. Direct Revenue for Services Provided
‐ $10 enrollment & $20 for late refill call
4. Learn more about your Customer‐ Tandem reporting portal available 24/7
