Boost Your Business with Social Media

January 29, 2013 -- Welcome to:

BOOST your Business with Social Media

Sara Isenberg, Web Consultant and Project Manager

sara@saraisenberg.com

http://saraisenberg.com

Karen Kefauver, Journalist and Social Media Consultant

karen@karenkefauver.com

http://karenkefauver.com

AGENDA

6:30-6:45 - Introductions

6:45-7:45 - websites, blogging, SEO, case studies.

7:45-8 - Break

8:00-9:15 - Facebook, LinkedIn, Twitter, G+

9:15-9:30 - Q&A

INTRODUCTION

I help web developers, businesses, and individuals get started on and manager web, social media, email marketing, software, and other projects.

Sara Isenberg Web Consulting & Project Management

sara@saraisenberg.com

http://saraisenberg.com

http://saraisenberg.com/blog

http://facebook.com/SaraIsenbergConsulting

http://twitter.com/saraisenberg

INTRODUCTIONS

YOU:

- Your name and business

- Top goal of what you’re here to learn

- Have a website?

- Using Social Media?

HOW TO LEVERAGE SOCIAL MEDIA for your SMALL BUSINESS

http://vimeo.com/51255364/

HOW TO FAIL AT BLOGGING & SOCIAL MEDIA

http://saraisenberg.com/2011/02/08/how-to-fail-at-blogging-and-social-media/

What is the main purpose of a business website?

What’s the point of blogging & social media for business?

How does blogging & social media help your SEO?

BEST PRACTICES FOR

BLOGGING & SOCIAL MEDIA

Create compelling content. Find a voice. Use keywords. Keep it fresh… Post on a regular basis. Engage in a casual conversation with readers. Include images when possible. It doesn’t have to be perfect.

The point of BLOGGING & SOCIAL MEDIA?

It’s a way to add new content easily to your website or

online presence. It allows direct communication, and helps you build

a community or “tribe” of folks who are interested in

your product, service, or message. It’s a great way to raise your (SEO) search engine

rankings. It’s low cost. It’s good for public relations and outreach. It’s quick. Compared with prep required for any

traditional media marketing, posting is quick. What if you’re not a writer? Creative ways to

find content.

HOW TO CREATE COMPELLING CONTENT

http://www.copyblogger.com/create-content-infographic/

CASE STUDIES

http://thepennyicecreamery.com/ http://www.bookshopsantacruz.com/ http://www.nourishsantacruz.com/ http://www.fourhourworkweek.com/ http://woodsholeinn.com/ http://blog.crowdspring.com/ http://painlessdrz.com/ http://www.lspindeldds.com/ Your website? Your social media?

BREAK TIME!

(The second half of this presentation is by Karen Kefauver.)

Q & A