1. Using Social Media To Boost Your Luxury Travel Business

2. Luxury Buyers Are Digitally Savvy Source: Google Think Insights 100% use smartphone, tablet, laptop, desktop 2x more smartphone penetration than general population 3. Luxury Buyers Use the Internet for Purchase Decisions 75% conduct research online before purchasing 68% use a search engine in their research Source: Google Think Insights 4. 19 Million Afuent Males on the Internet 40% shop online 2x a week or more Spend $30k annually on those online purchases Source: ComScore 5. 19 Million Afuent Males on the Internet 55% use Facebook Daily 39% use Google+ Daily Source: ComScore 6. Social Adoption Continues to Grow Source: Pew Research Center 7. Facebook and Instagram Users Visit More Often Than Other Sites Users Source: Pew Research Center 8. Social is Becoming More Visual 9. 47% of Internet Users Share Photos or Video They Found Online 10. Millennials Are Redening Luxury Travel Instagram-able Experiences Source: Pew Research Center 11. Its 180 million users spend 257 minutes checking their Instagram per month, which leads to 16 billion photos sharedand counting 55 million photos uploaded each day 1.2 billion new likes every day 70 percent of Instagram users check their pages each day Owned by Facebook Whats So Great About Instagram? Source: Pew Research Center 12. Nearly one in every 6 people who use the Internet are on Pinterest 70 million users and 10 million unique users every month 13. Pinterest drives 2x the website referral trafc of Twitter, LinkedIn and Google+ combined Source: Pew Research Center 14. How Do I Get There? Social Tactics You Can Start Using Today 15. #Tip: Activate existing clients 16. #Tip: Choose hashtags that are unique, simple and relevant to your business. 17. #Tip: Ask clients to use your hashtag when sharing their photos 18. #Tip: Ask for reviews 19. #Tip: Repurpose reviews 20. #Tip: Curate images 21. #Tip: @Mention partners, colleagues, clients 22. #Tip: Reward your followers 23. #Tip Launch a campaign or photo contest around photo sharing 24. #Tip: Add captions that lend humor, wit and context to your photos 25. #Tip: Make tips, how-tos, quotes and checklists visual 26. #Tip: Consider Facebook ads 27. #Tip: Optimize. See what content gets the most engagement and create more like it 28. Thank You! Kate Lorenz @katelorenz