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EasyRoomMHR 320
Abigail Monzon, Fara Aidul, Michelle Mayr, Samanvita Chakka, Jenny Wang, James Carroll
Value PropositionAn online website and/or app that offers discounted room rates from multiple hotels, apartments, and houses based on the customer needs
● Pains: relieving the stress of having to go site to site searching for different accommodations
● Gains: opportunity for discounted conveniently located to respective universities and colleges
● MVP: a basic website that features accommodations around Cal Poly Pomona
Customer Segments
● Students, Faculty, Friends and Family
● People Renting out Rooms
● People Renting out Hotels
Customer Segments1). Jobs - Providing a platform for students to find accomadations for the school year.
2). Pains/Gains - The search amongst different sites will no longer be necessary.
3). Customer Archetypes - Student who live far from school or just need new arrangements. Companies who needs a space to put advertisements.
4). Market Type - Existing market.
Channels● website
● apps
● people who are renting out the rooms
Customer RelationshipsSocial Media
1. Creating website and Apps2. Survey and feedback (Survey Monkey)
Loyalty program: VIP program 3. Beginning User - no reward or discount 4. Silver Level-50 success transaction on our website in one year, cashback on
each transaction 5. Gold level- 100 success transaction on our website in one year, cashback and
discount in each transaction.
Customer Relationships (continued)Cash Back
refer our website to your friends, classmate, and family
Crossover with public site Facebook
Advertisementcollege website, college clubs, public site
Revenue Streams
● advertising
● intermediation fee (% off commission)
● not charging the renters, but people who are lending the place
Key Partnerships● People who are offering their personal space
○ Home Owners ○ Apartment Landlords
● Businesses that are offering public space housing○ Commercial Apartment Complexes ○ Hotels nearby Campuses
Key Partnerships (continued)● Both the businesses and the “hosts” will provide long term and
short term temporary living arrangements options with their own desired rate for potential tenants to pay
● Website and App Developers○ Having professional website and app developers ensure
everything is created with an easy to use interface that is aesthetically pleasing to customers
Key Resources● human resources
● intellectual resources
○ app and site
● financial resources
○ friends, family, funding
● physical resources
○ our service
Key Activities● Website and App Maintenance
○ Update the Website and App Regularly
○ Fix any bugs/errors with both
○ Ensure the website and app are running at optimal performance
Key Activities● Maintaining Relationships with Hosts and Customers
○ Administrators ensure professional communication ○ Customer service representatives available in case of issue not related to
technical problems
● Main distribution channel for our services and activities will be through digital media○ Phone line will also be available for customer service related inquiries
so multiple avenues of communication are available
Cost Structure● Fixed Costs:
○ employees to maintain the website○ office space
● Variable Costs: ○ advertising on different forms of social media○ costs to be put high ranking on search engines
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