AUH Personalisation Case Study

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IntroductionThewebsitewww.abudhabiairport.aecontainsimplicitpersonalisationwhichprovides:

• Thewebsitevisitorsauniquebrowsingexperiencebasedonwhethertheyarearriving,departingortransferringpassengers

• Themarketingdepartmentcontrolstotargetcontentandspecialoffersthedifferentpersona’s.

HomepageWebsitevisitorscanusethepassengerguideonthehomepagetopersonalisetheirexperience:

1) MyFlight:withflightdetailsathand,theusergetsdetailedinformationabouttheirflightandtheshop,dineandunwindoptionstheirterminalhastooffer

2) Mydeparture:quicklinksandcalloutstargettodepartingpassengers3) MyTransfer:quicklinksandcalloutstargettotransferringpassengers4) MyArrival:quicklinksandcalloutstargettoarrivingpassengers

AbuDhabiInternationalAirportPersonalisationCaseStudy

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PassengerGuideExamplesTheimagesbelowshowthedifferentstateswhenusingthetabsonthehomepage.Oncethewebsitevisitorusesfindmyflightorclicksonofthelinksintheothertabs,theyareautomaticallytaggedbythatexperiencefortherestofthewebsitesession.

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MyArrivalThefollowingelementsarepersonalised(colourcodinghelpsusertoidentifywiththeiruniqueexperience):

1) Thequicklinksonthetoprightareaddressedtoarrivingpassengers2) Therightsidecalloutsareaddressedtoarrivingpassengers.

Themarketingdepartmentcantargettheirinformationandcalloutstotherightpersona’s

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MyTransferSimilartomyarrivalbutdifferentquicklinks,coloursandcallouts(somecalloutsaresharedacrossexperiences)

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MyDepartureSimilartomyarrivalbutdifferentquicklinks,coloursandcallouts(somecalloutsaresharedacrossexperiences)

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MyFlightRelevantdetailsaboutyourflight.Thisautomaticallyaddstheusertothearriving,departingortransferringexperienceaswell.