ASMPH Grading System for the Marketing Management Course (Downloadable)

Grading SystemForum Choices

For 4th Year MD- MBAASMPH Students

Grade Meanings

1. Grading System

Description of Quality of Student Output Grade

Demonstrated superior mastery & application of learning to business & personal setting over and beyond what was required or specified 4Satisfied 100% inputs required: concepts, understanding, format 3Exceeded minimum but missed some important requirements 2Satisfied minimum inputs 1.5Did not meet minimum requirements FAIL

9 Graded Activities

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You can fail by exceeding limit for absences

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Chapter Application is the first individual project

1. Grading System

July 21 Marketing Forum has group & individual grades

1. Grading System

Midterms and 20 yr Plan covers concepts in Kotler’s 22 chapters

1. Grading System

Final course requirement: Medical Marketing Plan

1. Grading System

Building an ASMPH medical marketing resource database

1. AGSB Faculty? No.2. Students!!! (Batch 2012

onwards)

Background:

Doctor is not alone. Heis part of a bigger eco-system

Who?

What?

Where?

How?

Doctor interacts with many people…

Who? Fellow Doctors (age, specialties) Clinic Heads, Hospital Admin Support Staff- Nurses Business Staff- Marketing

hospitals, leasing clinic space Suppliers- Med reps

Doctor needs many things to work well…

What? Medicine prescribed Hospital equipment used Insurance/ HMO Government programs Industry associations Consumer education programs

How? During students medical rotations…

Select from menu of suggested topics Identify a forum speaker who

represents 1 part of an ecosystem Invite speaker. Provide him a guide

on what will happen (his powerpoint presentation will be included in a blog, video highlights will be in youtube, etc.)

Invite 8 speakers from different members of a doctor’s ecosystem

1. Doctors with 20 years+ experience2. Doctor who has worked abroad3. Pharmaceutical Companies4. HMOs5. Department of Health official6. Private Hospital or Clinic Adminstrators7. Government Hospital Administrators8. Suppliers of Medical Equipment9. Pharmacies (like Mercury, Generics)10. Nurses11. Patients12. Officer of a Medical Society

2. Marketing Forum on July 21

July 21 Marketing Forum has group & individual grades

2. What will be graded?

Menu of suggested topics:You may suggest your own

Sample Content of forum speech by Dr. Santos, famous cardiologist, 20 yrs experience

Describe your primary target market. If you were a product, what do you

say to your primary market? Do you charge the same price? What differentiates you (product) vs.

other cardiologist? How do you communicate to your

market (promo)?

Grading SystemForum Choices

For 4th Year MD- MBAASMPH Students