Are You A Twit Not To Tweet

Are you a twit not to tweet?

• Twitter Reaches 44.5 Million People Worldwide June 09

• 12th most visited web-site January 2010

• 1,350,000,000 search results on google

• Third behind Facebook and email as a way to share links.

• Twitter’s audience retention rate is 40%• 30% = NO FOLLOWERS• 50% = < 10 followers• The top 10% = 90% of tweets

“It’s OK to be sick & tired of Twitter. Heaven knows, it may be the world’s most overhyped technology, the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio”

Waste of time

Only kids do it...

No Return On Investment

It’s Social Media....

Why would anyone want to know what I am doing....

back on twitter, first time in while,

shows how bored i amStuck in traffic. Aggh

bank, gym, shopping,

homework, olympics, bed...

busy, text.Just woke up from

the worst

nightmare about

eating spaghetti

now I feel ill.

I can’t stop eating these

dorittos

Real world, real time, LIVE connections

Why do we network?

Why do we tweet?

Motivation

Research/Test

Referrals

Advice

Broadcast has never been enough....Quality communication is a two way dialogue

...........................................................................

..................................................

BrandingPromotion

Advertising Monitor Competitors

Monitor MarketNews & Reviews

Finding EmployeesReputation Management

Client feedbackBusiness Generation

ReferralsQuick Information

AdviceEntertainment

FriendshipFind

WarningsCustomer Service

Setting up your accountFind people to followBe foundEngagePropagateMigrate

• Twitter name @Name

• Multiple names – multiple emails

• Bio

• Pic

• Background

Following• Search for locations & keywords• Search for competitors• http://search.twitter.com/advanced • www.peoplebrowsr.com

Don’t follow or Unfollow.....No bio – no tweets – repetitive – hard sell – nice pic

Being found....

Email signatureBusiness cardWeb-site Be RetweetableUse #HashTags

Programming tweet content

Biz TweetsRe TweetsPersonalHelpWhatever

When & how often?

• Prime Time on Twitter – 10.00am to 3.00pm week days

• Biggest days Tuesday & Wednesday

• Smallest days Saturday & Sunday

• Global time

How to engage

Do offer advice and referrals

Do listen

Do follow up

Do be authentic – true to voice – personal

Do be repeatable

Don’t keep repeating yourself

Don’t just talk about yourself

Don’t just repeat what other people are saying

Don’t go the hard sell

Propagate & MigrateLink to your blogs

Link to slidedecks videos

Upload pics

Run polls

Unfollow

Enspired Help: need technical writer 4 IT savvy audience. Pls dm me. 1:26 PM Dec 6th, 2009 from TweetDeck

DoTheWoo Hey @globalcopywrite....Sarah, Could you help? RT @enspired: Help: need technical writer 4 IT savvy audience. Pls dm me. 2:36 PM Dec 6th, 2009

Enspired @DoTheWoo Thank you !! Love the new Avatar get up by the way :) tres chic 2:56 PM Dec 6th, 2009

GlobalCopyWrite @enspired @DoThe Woo I can help with IT savvy audiences. I spent 20 years in IT and learned a few things along the way! 4:57 PM Dec 6th, 2009

GlobalCopyWrite @DoTheWoo Unfortunately, can't seem to DM @enspired. :( 4:59 PM Dec 6th, 2009

Enspired @globalcopywrite let me follow you back... and then you can.... give me 5 5:00 PM Dec 6th, 2009

GlobalCopyWrite @enspired Look for DM from @WITWA. 5:04 PM Dec 6th, 2009

Enspired @globalcopywrite got it ! Thanks. Also have fld you now - so you should be able to DM as well. Just sending you an email. 5:06 PM Dec 6th, 2009

GlobalCopyWrite @enspired I've sent Tineke an email and cc'd you. Thanks so much for the lead. Thanks, too, @DoTheWoo for looking out for me. :) 5:25 PM Dec 6th, 2009

Enspired @globalcopywrite You r welcome - hope all works out - The Girls Love to Network @DoTheWoo :) #geekischic 5:28 PM Dec 6th, 2009

DoTheWoo Glad you gals hooked up @globalcopywrite @enspired :) 9:44 AM Dec 7th, 2009

GlobalCopyWrite@enspired @DoTheWoo Bambi/Francis, Thanks SO much for this lead. Had chat. Putting together quote for project. #networking #geekischic 12:53 PM Dec 7th, 2009

GlobalCopyWrite @enspired No kidding #geekischic! Lead you gave me came through. Significant business. THANK YOU #networking #ecstatic #dinneronme @DoTheWoo 5:41 PM Dec 9th, 2009

DoTheWoo @globalcopywrite Aint that grand. We love Twitter. Stick that in your pipe you doubting peeps who aren't here yet! 5:46 PM Dec 9th, 2009

Enspired @globalcopywrite: Yay for you !!! Thx @doothewoo for twinking us up :) #geekischic #thechicksdoIT #loveit (& making up #) :) 5:54 PM Dec 9th, 2009

@DoTheWoo Best benefit = two way conversation/feedback + access to great information that you wont find on a google search (undermines SEO)

@DotheWoo Worst = I cant think of any.... we are a local Melb small biz that joined twitter last October & I cant recommend it enough

• “Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings”.

Judy Rosener, in “America’s Competitive Secret: Women Managers”

@DoTheWoowww.thewoo.com.au

0418 47 97 351300 55 32 35

Are You A Twit Not To Tweet

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