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Are you a twit not to tweet?
• Twitter Reaches 44.5 Million People Worldwide June 09
• 12th most visited web-site January 2010
• 1,350,000,000 search results on google
• Third behind Facebook and email as a way to share links.
• Twitter’s audience retention rate is 40%• 30% = NO FOLLOWERS• 50% = < 10 followers• The top 10% = 90% of tweets
“It’s OK to be sick & tired of Twitter. Heaven knows, it may be the world’s most overhyped technology, the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio”
Waste of time
Only kids do it...
No Return On Investment
It’s Social Media....
Why would anyone want to know what I am doing....
back on twitter, first time in while,
shows how bored i amStuck in traffic. Aggh
bank, gym, shopping,
homework, olympics, bed...
busy, text.Just woke up from
the worst
nightmare about
eating spaghetti
now I feel ill.
I can’t stop eating these
dorittos
Real world, real time, LIVE connections
Why do we network?
Why do we tweet?
Leads
Motivation
News
Research/Test
Referrals
Advice
Broadcast has never been enough....Quality communication is a two way dialogue
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BrandingPromotion
Advertising Monitor Competitors
Monitor MarketNews & Reviews
Finding EmployeesReputation Management
Client feedbackBusiness Generation
ReferralsQuick Information
AdviceEntertainment
FriendshipFind
WarningsCustomer Service
Setting up your accountFind people to followBe foundEngagePropagateMigrate
• Twitter name @Name
• Multiple names – multiple emails
• Bio
• Pic
• Background
Following• Search for locations & keywords• Search for competitors• http://search.twitter.com/advanced • www.peoplebrowsr.com
Don’t follow or Unfollow.....No bio – no tweets – repetitive – hard sell – nice pic
Being found....
Email signatureBusiness cardWeb-site Be RetweetableUse #HashTags
Programming tweet content
Biz TweetsRe TweetsPersonalHelpWhatever
When & how often?
• Prime Time on Twitter – 10.00am to 3.00pm week days
• Biggest days Tuesday & Wednesday
• Smallest days Saturday & Sunday
• Global time
How to engage
Do offer advice and referrals
Do listen
Do follow up
Do be authentic – true to voice – personal
Do be repeatable
Don’t keep repeating yourself
Don’t just talk about yourself
Don’t just repeat what other people are saying
Don’t go the hard sell
Propagate & MigrateLink to your blogs
Link to slidedecks videos
Upload pics
Run polls
#FF
Via
DM
Unfollow
Block
Enspired Help: need technical writer 4 IT savvy audience. Pls dm me. 1:26 PM Dec 6th, 2009 from TweetDeck
DoTheWoo Hey @globalcopywrite....Sarah, Could you help? RT @enspired: Help: need technical writer 4 IT savvy audience. Pls dm me. 2:36 PM Dec 6th, 2009
Enspired @DoTheWoo Thank you !! Love the new Avatar get up by the way :) tres chic 2:56 PM Dec 6th, 2009
GlobalCopyWrite @enspired @DoThe Woo I can help with IT savvy audiences. I spent 20 years in IT and learned a few things along the way! 4:57 PM Dec 6th, 2009
GlobalCopyWrite @DoTheWoo Unfortunately, can't seem to DM @enspired. :( 4:59 PM Dec 6th, 2009
Enspired @globalcopywrite let me follow you back... and then you can.... give me 5 5:00 PM Dec 6th, 2009
GlobalCopyWrite @enspired Look for DM from @WITWA. 5:04 PM Dec 6th, 2009
Enspired @globalcopywrite got it ! Thanks. Also have fld you now - so you should be able to DM as well. Just sending you an email. 5:06 PM Dec 6th, 2009
GlobalCopyWrite @enspired I've sent Tineke an email and cc'd you. Thanks so much for the lead. Thanks, too, @DoTheWoo for looking out for me. :) 5:25 PM Dec 6th, 2009
Enspired @globalcopywrite You r welcome - hope all works out - The Girls Love to Network @DoTheWoo :) #geekischic 5:28 PM Dec 6th, 2009
DoTheWoo Glad you gals hooked up @globalcopywrite @enspired :) 9:44 AM Dec 7th, 2009
GlobalCopyWrite@enspired @DoTheWoo Bambi/Francis, Thanks SO much for this lead. Had chat. Putting together quote for project. #networking #geekischic 12:53 PM Dec 7th, 2009
GlobalCopyWrite @enspired No kidding #geekischic! Lead you gave me came through. Significant business. THANK YOU #networking #ecstatic #dinneronme @DoTheWoo 5:41 PM Dec 9th, 2009
DoTheWoo @globalcopywrite Aint that grand. We love Twitter. Stick that in your pipe you doubting peeps who aren't here yet! 5:46 PM Dec 9th, 2009
Enspired @globalcopywrite: Yay for you !!! Thx @doothewoo for twinking us up :) #geekischic #thechicksdoIT #loveit (& making up #) :) 5:54 PM Dec 9th, 2009
@DoTheWoo Best benefit = two way conversation/feedback + access to great information that you wont find on a google search (undermines SEO)
@DotheWoo Worst = I cant think of any.... we are a local Melb small biz that joined twitter last October & I cant recommend it enough
• “Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings”.
Judy Rosener, in “America’s Competitive Secret: Women Managers”