Analyse og Strategi - Presentasjon

Ung og Engasjert

or

Standpunkt?

or

Horisont?

3%

About the project:A digital publicationA magazine about what’s going on in the world todayA gamified experience (I’ll get back to this)

for 15 year olds

6%

It’s about youthIt’s about politicsIt’s about newsIt’s about societyIt’s about discussionsIt’s about learning

It’s about giving a damn

9%

Who is the sender?

12%

NRK

A public serviceA responsible serviceNo political tiesNo commercial tiesNo adsObliged to communicate with youth

15%

Research questions

How can visual communications contribute to in-form, inspire and enable an active discourse be-tween young people about whats going on in the world today?

alsoHow can I engage and motive youth to want to learn more about whats going on in the world today and why it’s happen-ing?

How can i communicate visually with youth in a serious, enter-taining and believable way?

How can i then enable the youth to establish a good dialogue about their own interests?

18%

Article

Context

?

X X

21%

oO

Article

Und

erst

andi

ng

Context

24%

Theme&

content

iPad

Editorialdesign

Socialmedia

Gamification

27%

Theme & Content

It’s not a newspaperIt’s not wikipedia

The goal is to enable the reader to get a solid understanding of the themes at hand

30%

Theme based?TimingRelevant discussions

33%

Article

Article

Article

Context

Artic

leContext

Context Theme

36%

Freedom Capitalism The middle east Democracy Energy Oil Emerging na-tions Resource scarcity Imprisonment Class So-cial media War Voyeurism New medicine Islam Food

2011 Egyptian Revolution

Tunisia

LibyaYemen

Bahrain

Jordan

42%

2011 Egyptian Revolution

Tunisia

LibyaYemen

Mohammed Hosni MubarakMohamed Bouazizi

Omar SuleimanAhmed Shafik

Mohammed ElBaradei

Bahrain

Jordan

Gadhafi

45%

2011 Egyptian Revolution

Tunisia

LibyaYemen

Mohammed Hosni Mubarak

United Nations

FacebookTwitter

Al QaedaThe Green Movement

WikileaksAl Jazeera

Google

Italy

Italo - Turkish War

PetroleumSocial Media

Omar SuleimanAhmed Shafik

Mohammed ElBaradei

Bahrain

Jordan

Mohamed Bouazizi

48%

Key concepts ofgamification

Fun is the futurePeople love to playPeople like winningStatus, success and sociablility are key driversEverything can be made more fun

51%

It’s not about making a game — it’s about game mechanics

a game mechanic is any technique implemented in order to create play

54%

Examples:AchievementsLevelsLeader boardsVisualizing progressVirtual CurrencyGiving pointsCompetition

57%

Social media

Engagement = discussion = more engagementSocial interactions make the experience meaningfulDiscussion is a tool for developing ideasPeople can help each other understandDisagreement is natural and valuable

69%

!

oo

!

oo

?

oO

Understanding

Understanding

Questions

iPad

Anything is possibleSmall screenThe future of publishing?Design conventions

76%

Article Article Article Article Article

Page Page Page Page Page

Mag

azin

eB

ook

?

?

?

Make & Gather Information Gam

ification

Aes

thet

ics

Research themes Research Gamification

Res

earc

h Ta

ste

& iPad

iPad Design

Edi

tori

al D

esig

n

Test

Test

Thank you for listening

100%