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amul taste of india
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MARKETING SEGMENTATION
GEOGRAPHIC SEGMENTATION:-
Countries -
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Cities -
DEMOGRAPHIC SEGMENTATION
Age-
Gender-
Sex-
Family-
Education-
Income-
Psychographic Segmentation
Life Style – Amul Kool CafeSocial Class –
Personality –
Behavioral Segmentation:
Usage Rate –
User Status –
Benefits Sought –
Occasions –
Loyalty –
Attitude –
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