MARKETING SEGMENTATION

GEOGRAPHIC SEGMENTATION:-

Countries -

Nations -

Regions -

State -

Cities -

DEMOGRAPHIC SEGMENTATION

Age-

Gender-

Sex-

Family-

Education-

Income-

Psychographic Segmentation

Life Style – Amul Kool CafeSocial Class –

Personality –

Behavioral Segmentation:

Usage Rate –

User Status –

Benefits Sought –

Occasions –

Loyalty –

Attitude –