A Study on Level of Motivation in employees. Introduction Motivation-having desire and willingness...

A Study on Level of Motivation in employees

Introduction Motivation-having desire and willingness to do something

Motivated employees -changing workplaces

Motivated employees -more productive

Help organizations survive

Theoretical background Maslow created his famous hierarchy of needs thinking

beyond the details of air, water, food and he laid out five broader layers of needs:

Physiological –hunger, thirst, shelter and other bodily needs.

Safety –security and protection from physical and emotional harm.

Contd… Social – affection, belongingness focusing with an

individual's need for love and affection.

Esteem –recognize achievements and provide status to make employees feel appreciated and valued.

Self-actualization –provide challenging and meaningful work which enables growth and self-fulfillment.

Industrial Profile Telecommunications industry-largest sector Delivering voice, data, graphics and video Very rapid growth and massive investment in

transmission New services- digital technologies -more efficient

use Demand increases-complexity of the challenges

increases

Company Profile Bharti Airtel is among India’s largest

mobile phone and Fixed Network providers. Established on July 07, 1995.Bharti provided fixed-line telephony and broadband services under the Touchtel brand.This branch has 150 permanent employees.This branch has a strong customer base with 1,71,387 broadband & telephone customers.

Product Profile Bharti Enterprises (Panampally Branch)

provides a wide range of services, including fixed – line phone services, long – distance phone service, broadband internet service, telecom hardware and software, and customer interaction services.

Objective of the Study Identify the level of needs with reference to the maslow’s

hierarchy of needs among employees of Airtel

A secondary purpose of the study was to find the level of identification on needs by classifying the employees under four groups that is age, gender, experience and marital status.

Methodology Study is descriptive in nature Total population 150 employees Sample size was 80 employees Sampling technique-Simple random sampling Source of data Primary : Questionnaire Secondary : Company Manuals, Websites, Books Data analysis- Percentage Analysis

Tool For Data Collection

Standard Questionnaire developed by Lockheed Martin, Micro land, IT Space.com, CLC Technologies linked by www.humanlinks.com/motiv.htm

Limitations1. Busy schedule

2. No permanent seat

3. Inadequate responses

DATA ANALYSIS

Five Needs

0

10

20

30

40

50

60

70

Basic Safety Belonging Esteem SelfActualization

Series2

Series3

Series4

Five Needs * Age Cross tabulation

051015202530354045

19-

below19

20-29

30-39

40-49

19-

below19

20-29

30-39

40-49

19-

below19

20-29

30-39

40-49

19-

below19

20-29

30-39

40-49

19-

below19

20-29

30-39

40-49

Basic Safety Belonging Esteem SelfActualization

high

medium

low

Five Needs * Marital Status Cross tabulation

0

5

10

15

20

25

30

35

married single married single married single married single married single

Basic Safety Belonging Esteem SelfActualization

high

medium

low

Five Need * Gender Cross tabulation

0

5

10

15

20

25

30

35

male female male female male female male female male female

Basic Safety Belonging Esteem SelfActualization

high

medium

low

Five Needs * Work Experience Cross Tabulation

051015202530354045

below

2yr

2-3yr

3-5yr

above

5yr

below

2yr

2-3yr

3-5yr

above

5yr

below

2yr

2-3yr

3-5yr

above

5yr

below

2yr

2-3yr

3-5yr

above

5yr

below

2yr

2-3yr

3-5yr

above

5yr

Basic Safety Belonging Esteem SelfActualization

high

medium

low

Findings and Conclusion The basic needs, self esteem needs and self actualization

needs predominate the other needs among the employees

The need for self actualization is more among younger employees

The need for belongingness is found to be less among the

employees

Contd… When cross tabulated

Employees in the age group of 20-29 years have higher basic needs, esteem and self actualization needs compared to other needs across various age groups

Unmarried employees have more basic needs, esteem and self actualization needs.Both married and unmarried have the same level of safety and belonging needs

Contd.. Male employees have higher safety, belonging needs

whereas female employees have higher needs on basic, esteem and self actualization needs

Employees with less than 2 years of work experience have high level of basic needs and self actualization needs compared to other needs across other work experience groups

Suggestions and Recommendations

Create a positive environment Put employees in the right path Good company foundation More training Free time

Contd… Employee work experience Incentives Employee skill match task More opportunities