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7DVideoMarketing
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7 Secrets to 7 Dimensional Video Marketing
byMarkHoverson
Preface:Youwanttolodgeyourself(yourbrand)intoyourclient’sbrainatathousanddifferentlevels.Themore“triggers”youcanbuildintothememoryofyourclient’smind,themoreinfluenceyouwill
have(andthemore$$$too).
#1‐Lookyourbestsoyoucanactonyourinspiration.ThiswillallowyoutomakeanimpromptuvideowhenthefireofanideaisfreshonyourmindINSTEADofNOTmakingavideobecauseyoulooklikecrap.Peoplewhoareslobsrarelymakevideosbecausetheyknowpeoplewon’ttakethemseriously.
#2‐HollywoodSecret:attempttochangecameraangleevery7seconds.MovementandadventurePOP.
Sittingbehindawebcamisprettyboring.Aimforaratioof2webcamvideosperevery1“action‐movement”video.
#3‐Createopenloops(aka‐unansweredquestions,orcreatingexpectationsthatwillbeansweredthroughoutthevideo).“Plant”curiosityearlyinthevideosopeoplewanttohangaround.Forinstance,
“At2minutesintothisvideo,I’mgoingtoshowyouasurprisesecretthatcaused….”
#4‐Understandintimacythroughnon‐verbal(unspoken)communications.Youarecommunicatingatasubconsciouslevelthroughvideo.A‐smile.B‐lookintotheeyeofthewebcam.C‐shouldersback.Youwillgainconfidencethroughyourposturerememberthe“DogWhisperer”story.
#5‐DrawYourselfRich!Use“Bamboo.”Buythebook“TheBackoftheNapkin.”Thedrawingenhances
everything.Drawingshowsmovementandrapidlyacceleratesthe#2Secretofkeepingagrippedviewer.
#6‐DeveloptheCadenceofYourVoice.Youwantspeedwithoutahurriedfeeling.Youalmostwantyourwordstoflowlikealikeafinesong.Clear,varied,andasweetmessage.
#7‐JustshootthefreakingVIDEOS!Youwanttoshootsomanyvideosthatitfeelssecond‐naturetoyou.
“ThesecretofgettinggoodisGETTINGBUSY.”ProcrastinateonPerfectionismandjustgettoworkinstead.Justalittlebitofactionreleasesaninertiaofactivitythatwillsteamrollintomajorproductivity,andtheprofitsthatfollow!Remember,perfectionismismaskedlaziness.
#7‐Bonus‐Don’tbecomea“reactivemarketer”(justcheckingemail“hoping”thatsomethinggoodis
goingtoshowup).A“proactivemarketer”issobusycrankingseedintothemarketplacethatanabundantharvestisalogicalexpectation.
Bonus#8‐Showfull‐bodied“visceral”footage:food,dancing,children,puppies,hobbies
Bonus#9‐Show“proof”ofbeforeandafterinyourlife.Transformyourofficeandpeoplewillconnectyouwithtransformation,productivity,andgrowth.Thiswillattracttherightkindofpeopletoyour
world.
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