3.2.3. Week 2 - Project #1 - BRAND & SWOT Analysis

Tortoise Shell Home rebrand campaign

To see a comprehensive society that is experiencing living a sustainable, wholesome lifestyle that is in equilibrium with our world.

A global initiative that improves on the idea of quality by reducing costs and resources.

modestqualitysettle

homeless veterans

teenagers first house

want to travel the world

more money to spend on grandkids

lost their homes in late 2000

vacation homes

younger set to retirees ages 18-72 years oldmale or female1 to 3 person families$11,139-$66,707 AASequal opportunitylow-income and fixed income

welfare recipients bankrupt and financially broke homeless or substandard conditions construction worker unions AARP EPA SEARS

For most people there is a need for sustainable housing, Tortoise Shell Homes is a comprehensive solution that build affordable small structures and energy efficient cost solutions.Unlike competitor, typical homes, square footage, maintenance, heating and cooling cost are bankrupting our lives.

Rejuvente the brand by Multi-media campaign promoting a professional and caring objective. New logo and website to communicate to the world the importance and need of TSH. Continued strategy and analysis to grow this business in peace.