View
45
Download
4
Category
Preview:
DESCRIPTION
2.06 Current Fashion Trends. Fashion Trends Terminology Look up each term in your textbook and define in your notes. Classic** Color Design** Details** Fad. Fashion Faux Garment Hue** Line. Corduroy Flannel** Herringbone Trimmings** Market Week Mohair** Plaid Tweed. - PowerPoint PPT Presentation
Citation preview
2.06 Current Fashion Trends.
Fashion Trends TerminologyLook up each term in your textbook
and define in your notes
•Classic**
•Color
•Design**
•Details**
•Fad
•Fashion
•Faux
•Garment
•Hue**
•Line
•Houndstooth
•Jersey knit
•Lame´
•Silhouette
•Style
•Texture
•Trend
•Argyle
•Corduroy
•Flannel**
•Herringbone
•Trimmings**
•Market Week
•Mohair**
•Plaid
•Tweed
Sources of information used to research trends
1. Trade publications: Magazines, newspapers, books, and websites about what is current in a specific industry.
– Published daily or monthly– Women’s Wear Daily (WWD),
Visual Merchandising & Store Design (VM & SD)
• Information generally found in trade publications– Trends– Business conditions– Conventions/Meetings– Sources of supply for retailers
(vendors)– Company financial reports
2. **Consumer publications: Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news.
– Males: GQ**, Details, CODE– Females: Vogue**, Harper’s Bazaar, Elle,
Essence**, Glamour, In Style, O– Teens: Teen, Seventeen, YM, Teen Vogue
3. Websites
4. Visits to retail stores
5. Fashion, color, and fabric services
6.Television
7.Movies
8.Watching people
Why research current fashion trends?
• Importance of researching trends– Top designers show their collections twice
each year**.– Editors and buyers analyze the collections
for new ideas that might influence fashion direction.
– Understanding and recognizing current trends is critical in planning for the future.
• Fashion Industry Research– Newest styles and silhouettes– Colors for the upcoming season– Newest developments in the fiber and fabric
market– Current labor prices– Location of manufacturer facilities
Recommended