2.06 Current Fashion Trends.

Fashion Trends TerminologyLook up each term in your textbook

and define in your notes

•Classic**

•Color

•Design**

•Details**

•Fad

•Fashion

•Faux

•Garment

•Hue**

•Line

•Houndstooth

•Jersey knit

•Lame´

•Silhouette

•Style

•Texture

•Trend

•Argyle

•Corduroy

•Flannel**

•Herringbone

•Trimmings**

•Market Week

•Mohair**

•Plaid

•Tweed

Sources of information used to research trends

1. Trade publications: Magazines, newspapers, books, and websites about what is current in a specific industry.

– Published daily or monthly– Women’s Wear Daily (WWD),

Visual Merchandising & Store Design (VM & SD)

• Information generally found in trade publications– Trends– Business conditions– Conventions/Meetings– Sources of supply for retailers

(vendors)– Company financial reports

2. **Consumer publications: Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news.

– Males: GQ**, Details, CODE– Females: Vogue**, Harper’s Bazaar, Elle,

Essence**, Glamour, In Style, O– Teens: Teen, Seventeen, YM, Teen Vogue

3. Websites

4. Visits to retail stores

5. Fashion, color, and fabric services

6.Television

7.Movies

8.Watching people

Why research current fashion trends?

• Importance of researching trends– Top designers show their collections twice

each year**.– Editors and buyers analyze the collections

for new ideas that might influence fashion direction.

– Understanding and recognizing current trends is critical in planning for the future.

• Fashion Industry Research– Newest styles and silhouettes– Colors for the upcoming season– Newest developments in the fiber and fabric

market– Current labor prices– Location of manufacturer facilities