2017 PROMOTION INDUSTRY ANALYSIS - ACP: The...

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2017 PROMOTION INDUSTRY ANALYSIS

40% Inserts from the Sunday newspaper 39% Found in the

store circular

For the first time, shoppers reported using Load2Card o�ers more o�en than FSIs

Billions of coupons continue to reach nearly all consumers

of shoppers used a coupon in the past three months

89%

How o�en did you use the following types of coupons to purchase groceries?

42% Loaded onto my retail store loyalty card/associated with my account number

Load2Card o�ers show growth in usage while FSI usage declines

L2C has experienced 5 consecutive years of double digit growth in share of redemption

-20% 0% +20%

2016 Share of Redemption (% Change)

FSI // -10% L2C // +20%

307 BILLION

Coupons Distributed

(-4.3%)

Consumer response varies significantly by method

0% 25%Free-Standing Insert

Handout Load2Card Electronic Checkout

Shelf Pad

Print at Home

InstantRedeemable

IR

18.16%

FSI

0.33%

HO

3.31%

EC

6.31%

SP

9.03%

L2C

6.20%

PAH

10.80%

Average Redemption Rate by Method

INDUSTRY AT A GLANCE

DIGITAL TRENDS

L2C experienced it’s highest redemption rate on record in 2016.

2.2 BILLION

Coupons Redeemed

(-4.1%)