2017-1018 SB Lending Infographic updated KB2 · 2017-1018 SB Lending Infographic updated KB2...

Top 3 Reasons for Seeking Out Loans

15%

15%

less options

don’tknow70% of SBOs

believe they have more optionsnow comparedto 5 years ago

of those who believe they have more lending options perceive it as a positive thing for their business

Average number of loans a SBO has taken out in the past 5 years

2Average size of loan sought

$30k

98%

95% of online borrowers say the loan they secured enabled or drove business growth

98% of online borrowers are likely to take out another loan from an online lending company

87%Of respondents have at least some college education

Survey CriteriaData based on 750 SBOs surveyed by Edelman Intelligence 18+

years oldAnnual business

revenue of$50k-5m

© 2017 ETA The Electronic Transactions Association.

Almost half of small business owners have taken out a loan for their business

1 in 10 businesses that haven’t taken out a business loan expect to do so in the next 12 months

48%

Have been inbusiness for

at least 1 year

Are part of �nancial decision-making

process

Owns a small business

97% Overall Satisfaction With Online Lending Experience

64%33% VerySatis�ed

SomewhatSatis�ed

SBOs anticipate4x return for every $1 borrowed

50% 46% 43%

Survey onOnline SmallBusiness Lending

Location Expansion

EquipmentPurchase

Managing Cash Flow

LendingOptions 97% Business Loans Education

The ETA Small Business Owner (SBO) research is an online survey of 750 small business owners in the U.S. (18+ years of age). The research was commissioned by ETA, MLA, SBFA and ILPA and produced by independent research �rm Edelman Intelligence. The margin of error for the total sample is +/-3.58 percentage points. Data was collected August 28 – September 5, 2017.

Satisfaction

Of those SBOs considering a loan in the next 12 months, 38% will consider an online lender

38%36%yes

Of SBOs plan to seek out additional �nancing in the next 12 months

95%

moreoptions

70%

Online lenders are already competing on equal terms with traditional lenders on key metrics

36%yes 36%

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