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Catching up with the Global Trends
By: Philip Yap
Understanding our core advantages and disadvantages !
OEM The way we Malaysians started our industry
OEM Quality Consistency and Cost Control
The borderline
OEM
OBM
ODM
The Buying Mode is Changing- more choices less quantity
The borderline
OEM
OBM
ODM
What do Malaysian Furniture Factories need ?They needs design....but they are investing in design...
Why are Malaysians not investing in designs?
We are afraid of our new designs being copied by the competitors...
When everyone is not marketing designed products, the one who does, will not be regarded as selling designed products...
Because we prefer to produce products based on our own convenience ...Because we only see designs in a small category : dinning set, bedroom set...single item...
AND this is WHY designs can be copied easily ...
Why are Malaysians not investing in designs?
Why are Malaysians not investing in designs?
DESIGN is a long term investment....Design...Brand Activities... Brand Identity...
What is Brand identity ?
It's to create collections !
Branding is not about "advertising investment"!
It's about promoting good products.
It's about letting our dealers to promote, to express the richness of our own design identity, eventually leads to solid brand building.
CrossoverDesign disciplines
CrossoverInterior, furniture, industry
Designs fashion, architecture, graphic....
What is "furniture design", in the era of information technology ?
Use the internet...See those beautiful ideals and make it your own...
What is furniture design in the real market?
It's not about "originality"
It's about promoting lifestyle...
It's about collecting and assemble things that look good to each other - matching !
The importance of foundation VS
the skill to obtain knowledge !
Chesterfield
Chester Moon
The theme : "Living Furniture, Leading Design"
How do we express the values for your design ?
Are we looking for originality in designs ?
The Content of presentation is what excites the judges !
What the Judges looking for at the different stages of selection :
1: Concept and Design Preliminary
2: Production and Marketability Semi-finals: 40 short
listed
3: Design Expansion to Full Collections Top 10 Finalists
Thank You
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