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In order to create engaging products and services you have to work as a truly engaged and consumer-focused team. How and why should we encourage people with different set of skills and experience to contribute to planning, user research, design and testing?
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IT’S OUR RESPONSIBILITYHubert Wawrzyniak WUD na Pradze 2014
How to become engaged in your work?
Believe in what you do
The golden circle
WHY?
co
HOW?
WHAT?
Planning technique
1. Collaborative
2. Starts with „WHY”?
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WHY? WHO? HOW? WHAT?
Example – app for runnersmember get member
teams competition
semi-automated invites
achievements
favourite tracks
rating in app store
prizes
mechanism
mailing
free trial
100k premium
apps sold in 3 months
current free app users
marketing
posting
inviting friends
recommending app
publish banners
try premium
current premium app users
perceive premium app as much better
sponsor running event
remove features from free app
notification after a week
More ideas
Engaged people
Engaged people
Working process
design
research
develop
test
Break down silos
Observe users
Pick up the phone
Draw together
Round-robin
Designer
Business owner
Developer
1. Draw sketch
2. Give feedback
3. Combine
Go out to people
Who is taking care of UX in your company?”
EVERYONE!!!
?
hubert.wawrzyniak@gmail.com
Thank you
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