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How to createHow to create
PRESENTATION
SLIDES THAT WILL
ACTUALLY DRIVE SALESACTUALLY DRIVE SALESACTUALLY DRIVE SALESACTUALLY DRIVE SALES
Brace yourself… This might come off a little bit harsh.
How to createHow to create
ACTUALLY DRIVE SALESACTUALLY DRIVE SALESACTUALLY DRIVE SALESACTUALLY DRIVE SALES
You see, 58% of content marketers have gone on record saying they struggle creating
content that engages.
That’s an issue.
YOUR CONTENTPROBABLY SUCKS!
YOUR CONTENT SHOULDN’T SUCK.
YOUR CONTENT SHOULD SELL.
An engaging presentations can be the difference between:
DO NOT DISTURB
A CLOSED DOOR & A CLOSED DEAL
three strategies for
DESIGNING, CREATING AND DELIVERING
T H A T D R I V E S A L E S
P R E S E N T A T I O N S
BREAK THROUGHTHE DINO BRAIN
DESIGNING, CREATING AND DELIVERING
11
1. The Brain Stem (Old Brain)
OUR BRAINS CONSIST OF THREE PARTS:
3. The Evolved Brain (Neo-Cortex)
1. The Brain Stem (Old Brain)
2. The Dino Brain (Mid-Brain)
The Old Brain (Brain Stem) is the oldest part of the brain and is responsible for basic attention and wakefulness.
Breaking through the Old Brain is the first step for any successful presentation as it’s
when we decide whether we should
INVESTIGATE
IGNORE
OR
Tackling the Old Brain is simple…
Y O U B R E A K T H R O U G H T H E
OLD BRAIN BY WRITING ACaptivating Headline
A N D D E S I G N I N G A C O M P E L L I N G F I R S T S L I D E
OLD BRAIN BY WRITING A
BREAK THROUGHTHE DINO BRAIN
Unless you create an engaging headline or compelling first slide –
You’ll never reach the Dino brain.
The Dino Brain is our “emotional” brain and does not involve a lot of conscious thought. It’s this part of the brain that will make or break any presentation as it’s
responsible for controlling all our responses related to sensory information.
If you’re reading something you don’t enjoy, the Dino Brain tells the rest of the
brain that it’s time to stop reading and do something else.
Boring!
THIS IS THE BRAINS SECOND LAYER OF DEFENSE.If you cant get through the Dino brain – Your message will never
get through to your audience.
Demonstrate the value the audience will receive
if they pay attention.
HOW CAN YOU GET THROUGH THE DINO BRAIN?
Demonstrate your own expertise or knowledge to give
yourself early credibility.
Instead of boring your audience in the first few slides, hook them with an intriguing
statistic or statement.
VALUEDRIVEN
EXPERT DRIVEN
INTRIGUEDRIVEN
Give them a preview of the value they’ll receive if they actually pay attention and are engaged.
BREAK THROUGH THE DINO BRAIN:VALUE DRIVEN STRATEGY
Show the audience that you actually have some credibility to be sharing insights or information.
BREAK THROUGH THE DINO BRAIN:EXPERT DRIVEN STRATEGY
Shock the audience then demonstrate why they need to pay attention for the rest of the presentation…
BREAK THROUGH THE DINO BRAIN:INTRIGUE DRIVEN STRATEGY
Once you’ve broken through the Dino Brain, it’s time to sustain their interest by connecting with the Evolved Brain.
The Evolved Brain is split between the head (logic) and the heart (emotion). It’s the part of the brain that will allow your audience to dive deep into your messages and it’s the part of the brain you’re
using right now to read this slide.
GO AFTER THEHEART AND MIND
22
+
If you’re reading something you don’t enjoy, the Dino Brain tells the rest of the
brain that it’s time to stop reading and do something else.
PRESENTATIONS ARE LIKE MOVIES
Quite simply, a movie has to grab me in a place that makes my voice go high
and then I’ll really commit to it. – Steven Spielberg
Once someone has been hooked into your story, it’s time to ensure that
they stick around for the ride.
THIS IS THE BRAINS SECOND LAYER OF DEFENSE.If you cant get through the Dino brain – Your message will never
get through to your audience.
This is where you need to craft and deliver a story that resonates with the Evolved Brain.
Plan & Craft Your Presentation Like A Film
USE POWERFUL VISUALS TO
DELIVER YOUR MESSAGE
U N D E R S T A N D
the value of
A GREAT DECK WILL HELP YOU TELL A GOOD STORY.
A GREAT STORY WILL SAVE A GOOD DECK.
Understanding the basics is key but what you include in your presentation can be the difference
between a presentation ...
GO AFTER THEHEART AND MIND
that generates leads one that simply drives views.
You have to tell the RIGHT story.Give your audience what they REALLY want!
and...
Beautiful Slides – But the story better be good.
WHAT DO PEOPLE REALLY WANT IN YOUR PRESENTATION?
People have a thirst for new, complex & mind blowing things.
WHAT DO PEOPLE REALLY WANT IN YOUR PRESENTATION?
People crave transparency, the raw truth and vulnerability
WHAT DO PEOPLE REALLY WANT IN YOUR PRESENTATION?
To feel inspired enough to take on the worldafter seeing it.
WHAT DO PEOPLE REALLY WANT IN YOUR PRESENTATION?
CONCLUDE WITH ACALL TO ACTION
33
SIGN UP
What do you want people to do after falling in love
with your slides?
CALL?
DO YOU WANT THEM TO...
SIGN UP? SHARE?
$BUY?
You have to tell the RIGHT story.Give your audience what they REALLY want!
Tell them what
you want!
Tell them what
you want!
Concluding your deck with a
is a great way to turn a viewer into a subscriber, buyer or lead.
CALL TO ACTION
And that’s how you create a presentation
that opens doors.
REMEMBER THESE 3 STEPS:
Break through the dino brain
Go after the heart & mind
Conclude with a call to action
+ SIGN UP
Does your brand or startup want to unlock the power of content marketing?
Tell them what
you want!
Get in touch & I’ll help create content worth sharing and a strategy that delivers
meaningful and measurable results.
Tell them what
you want!
CONTENT CREATOR CONTENT CONTENT CONTENT CONTENT
Sharing...
Want to learn more about Content Marketing? Start
with this guide:
www.standoutguide.com
@TheCoolestCool
www.rosssimmonds.com
RossSimmonds
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