Great Presentations Are Like Ads by @slidecomet @itseugenec @kaixinspeaking

Greatare Presentations

like Ads

Greatare like AdsPresentations

in 3RsThere

are

A gnisitrevd

These can be

Applied to

Presenta stiontoo.

Grab Their AttentionREACTION

1

Ads are BriefJust enough to coverwhat’s important.

Much like

how Preso Slides should be

The Creative Brief:

But they still Intrigue& Interest.

Ads are glance media.

Applies to Slides too.

Keep it simple.

Seconds3

A Visual should conveythe message in:

Inject Dramato capture attention

It should also:

That’s where

come inImages & Type

a

Type

Image

Ad/Slide

Impact

RELEVANTKnowing the Audience

2

Advertsusually target a specific group & their needs.

Yum!

HookTo find your

First, understand the fish.

Yuck!

Choose your

One Key Messageto bring across

Build EmotionalConnectionthrough human stories

- Nielsen Research

Nothing helps consumers feel connected to an ad like a Good Laugh & tugging at theHeart Strings

or presentation

RESPONSEMake Things Happen

3

Influence their behavior

Aim to

Change their attitudes

Think

What do youwant them to:

Think Act

What do youwant them to:

Think

What do youwant them to:

Act Feel

React

Relate

Respond

Cover Slide

Content

Call to Action

Adverts Presos

React

Relate

Respond

Cover Slide

Content

Call to Action

Adverts Presos

Don’t forget this!

Sizzle up your next preso

Like this pair of nice briefs

Let us help you

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Some symbols from the Noun Project

Inspirations:

Here’s Some Credits

Ethos3Emiland De Cubber

Nancy DuarteFinding Nemo

Burger King

Click the Fish

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