Founders keepers Market Research

Founders KeepersBen MclaughlinMelissa YinDamon Lam

Market Exploration

We came with Ideas…

…We left with a collective Market

Education Food Entertainment

Delivery serviceEntertainment in cars Science and Math Education

"I think culinary schools are indispensable to a young chef.” -Amanda Cohen, Owner of Dirt Candy

With hundreds of culinary schools across America

Estimate of 5 thousand graduates every year

Average tuition of $80,000 a year

Market of $400,000,000 a year

Johnson & Wales University, Le Cordon Bleu and Art institute 2014 Graduation Stats

$687,58 millionRevenue 2016

Source: Scripps Network Interactive Financial Release

The FoodNetwork boasts a strong 400,000 viewers a year

Source: IndieWire

The Statistics PortalStatistics & Techcrunch

Sold $898 million in the first three months of 2017

$493.331 million in revenue $279,121 million in profit

up from 6.97 million in first quarter of 2016

80% increase year-over-year since 2013

In 2016, around 48% of U.S. diners stated that they enjoy using food

delivery services 'very much'.

The Statistics PortalStatistics & Techcrunch

Online food delivery presents a market opportunity$210B

SOM SAM TAM• Interview people, Whats

special about food?• Emulate working

models.• YouTube Channel to

gauge interest?

• Interview and talk. What is special about food?

• Set up repeatable and scalable “nodes” so our model can be replicated elsewhere.

• Beat Charlis Crafty Kitchen and dominate the world

SourcesPizza Boy image: https://www.ipglab.com/wp-content/uploads/2015/02/food-delivery-940x529.jpegScripps Network Interactive Financial Release: http://ir.scrippsnetworks.com/phoenix.zhtml?c=222475&p=irol-newsArticle&ID=2220016IndieWire TV Viewership: http://www.indiewire.com/2016/12/cnn-fox-news-msnbc-nbc-ratings-2016-winners-losers-1201762864/