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Founders KeepersBen MclaughlinMelissa YinDamon Lam
Market Exploration
We came with Ideas…
…We left with a collective Market
Education Food Entertainment
Delivery serviceEntertainment in cars Science and Math Education
"I think culinary schools are indispensable to a young chef.” -Amanda Cohen, Owner of Dirt Candy
With hundreds of culinary schools across America
Estimate of 5 thousand graduates every year
Average tuition of $80,000 a year
Market of $400,000,000 a year
Johnson & Wales University, Le Cordon Bleu and Art institute 2014 Graduation Stats
$687,58 millionRevenue 2016
Source: Scripps Network Interactive Financial Release
The FoodNetwork boasts a strong 400,000 viewers a year
Source: IndieWire
The Statistics PortalStatistics & Techcrunch
Sold $898 million in the first three months of 2017
$493.331 million in revenue $279,121 million in profit
up from 6.97 million in first quarter of 2016
80% increase year-over-year since 2013
In 2016, around 48% of U.S. diners stated that they enjoy using food
delivery services 'very much'.
The Statistics PortalStatistics & Techcrunch
Online food delivery presents a market opportunity$210B
SOM SAM TAM• Interview people, Whats
special about food?• Emulate working
models.• YouTube Channel to
gauge interest?
• Interview and talk. What is special about food?
• Set up repeatable and scalable “nodes” so our model can be replicated elsewhere.
• Beat Charlis Crafty Kitchen and dominate the world
SourcesPizza Boy image: https://www.ipglab.com/wp-content/uploads/2015/02/food-delivery-940x529.jpegScripps Network Interactive Financial Release: http://ir.scrippsnetworks.com/phoenix.zhtml?c=222475&p=irol-newsArticle&ID=2220016IndieWire TV Viewership: http://www.indiewire.com/2016/12/cnn-fox-news-msnbc-nbc-ratings-2016-winners-losers-1201762864/