Engagement in Interaction Designer work

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Michał AleksanderInteraction Designer

ENGAGEMENTIN INTERACTION DESIGNER WORK

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My context?

Over 5 years experience as a designer

At the beginning: e-commerce Now: e-learning

Working in Scrum

I love workshops

I am interested in Engagement

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Engagement

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What is Engagement?

Activity Curiosity

Enthusiasm

InitiativeIngeniousness

Productivity

Participation Cooperation

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Engagement = people

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02You’re a designer and you’ve got something to design

Example

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You’ve got all information needed

Business requirements

Quality data

Quantity data

User context

Skills and your workflow

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and you’re presenting your work…

I saw something interesting on competitors site

I would put that on the bottom

Have you got another version?

This is technically impossible on our

platformI imagined that in a different way…

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Everyone want to be a product

designer

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02there's no fun up there alone

We shouldn’t stay in our design silo

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02We are all excited when we do something creative

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02

We can all create User Experience

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Let’s use it

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1 Invite people from different departments

- dealing with software

- responsible for content

- product owners

(max 10-12 people)

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2 Divide workshop into 3 pieces

I. Introduce the project as a problem to be solved

II. Focus on User point of view (contextual protopersonas, empathy maps)

III. Initiate discussion and end with group sketching

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3 Moderate discussion

- don’t be closed, be open for different ideas

- pay attention to people who are withdrawn, try to engage them

- show them data about users when they need it (but don’t try to sale your vision)

- make notes and be focused on insights

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Benefits?

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For you: great material before real prototyping

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For workshop attenders: engagement and being a part of a

product

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For your company: good start to create UCD culture and to learn people how to think about users

Thank you!

@michalexandemichal@makesome.mobi

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