Developed compelling concepts to engage customers

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During my advertising course at the SVA of NYC I developed the concept of a leaflet that interacts with the customer to explain how it works the first in his category “Low Speed Collision Avoidance System”. With the simple power of two opposite magnets inserted in the leaflet the consumer can feel the strength that prevents the two cars from touching.

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Due_magneti_Dello_stesso_polo_all’interno_ Del_folDer_ fanno_sì_ che_il_folDer_ non_si_chiuDa,_ quinDi_ che_l’auto_ Di_sinistra_ non_tocchi_ l’auto_ Di_Destra.

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