Calorie Control Council Presentation

Michael Durwin

What Moves Your AUDIENCEAUDIENCE

Michael

Michael Durwin

DURWINMICHAEL

Michael Durwin

1 SOCIAL MEDIA CAMPAIGN: 1995 BRAND FAN PAGE WEBSITE VIDEO BRAND MYSPACE PAGE BRAND VIDEO ON YOUTUBE CHARACTER TWITTER INVENTED POTENTIAL HUMAN REACH™

Michael Durwin BERMUDA TOURISM•HBO•MASSGENERALHOSPITAL•STOLI•NBC•AMAZON•SFO••MICROSOFT•COCACOLA•ABCNEWS•BOSTONBRUINS•DECATHLONSPORTS•ESPN•DISNEY•REEBOK•FOX•NATGEO•AMC•CMEGROUP•HOMEDEPOTBLUECROSSBLUESHIELD• DELOITTE•COMCAST•JJILL•FOODNETWORK•MDA•THULE•PARTNERSHEALTH•NOKIA•NATUREPUBLISHING•FIDELITY•NEWBALANCE•BIOGEN•AMEX

MichaelMichael

MILLENNIALS

Michael

SEXYMILLENNIALS ARE

Michael

FUNMILLENNIALS ARE

Michael

DREAMERSMILLENNIALS ARE

Michael

ACCESSIBLEMILLENNIALS ARE

Michael

ONLINEMILLENNIALS ARE

Michael

PLENTIFULMILLENNIALS ARE

Michael

Michael Durwin

MILLENNIAL SPENDING POWER IS SET TO REACH $200 BILLION BY 2017.

Dan Schawbel, Forbes, Jan 2015

Michael

CALORIESSWEETENERSHEALTH FOODHEALTH EATING

Michael Durwin

$4,500.00

$9,000.00

$13,500.00

$18,000.00

$17,333.33$14,431.37

$2,666.67

Millennials Gen X Boomers

Michael

Female Male

StatusMarried (50.5%)

Family Has Kids (60%)

Education College (52.8%)

Income40-70k

GeographyUrban

85%Race Caucasian (70%)

Michael

PLATFORM ANALYTICS

3RD PARTY ANALYTICS TOOLS

PROPRIETARY ANALYTICS TOOLS

MichaelMichael

Michael Durwin

EMBEDDED LINKS FACEBOOK LIVE UPLOADED VIDEO/ADS

EMBEDDED LINKS PERISCOPE UPLOADED VIDEO/ADS

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UPLOADED VIDEO/ADS CINEMATICS

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TAKE VIDEO

Michael Durwin

:17 SECAVERAGE VIEW LENGTH:

Michael Durwin

Brand Publishing

Consumer Consumption

45%VIDEO IN PRESS RELEASES INCREASES VIEWS BY:

Michael

10XVIDEO INCREASES LINK SHARING BY:

Michael

Michael Durwin

THANK YOU MICHAEL DURWIN MDURWIN@GMAIL.COM

Calorie Control Council Presentation

Data & Analytics

Council control - EMAP

humans control of desire for high-calorie foods in...neural control of desire for high-calorie foods in humans Kathleen A. Page,1,2 Dongju Seo,3 Renata Belfort-DeAguiar,1 Cheryl Lacadie,4

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Introduction In 1998, the Calorie Control Council estimated that 144 million American adults regularly consume low-calorie, sugar-free products. To date

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POLYOLS IN SUGAR-FREE AND REDUCED-CALORIE FOODS AND … · 2017. 4. 27. · POLYOLS AS SUGAR REPLACERS • According to a 2010 consumer survey by the Calorie Control Council, 78%

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Long-term calorie restriction enhances cellular quality-control ... · Washington University School of Medicine Digital Commons@Becker Open Access Publications 2016 Long-term calorie

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_______ means getting sufficient energy nutrients for maintain health. a. Adequacyb. Calorie Control c. Varietyd. Dietary Guidelines

MEDICINES CONTROL COUNCIL - SAHPRA

Calorie and Eatery

Calorie counter application

FIRST DAY -SEPTEMBER 19, 1985 LEGISLATIVE JOURNAL …Greg Williams _. Environmental Control Council Elsie Morris -Environmental Control Council Dick Mercer -Environmental Control Council

Food calorie list_2