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Michael Durwin
What Moves Your AUDIENCEAUDIENCE
Michael
Michael Durwin
DURWINMICHAEL
Michael Durwin
1 SOCIAL MEDIA CAMPAIGN: 1995 BRAND FAN PAGE WEBSITE VIDEO BRAND MYSPACE PAGE BRAND VIDEO ON YOUTUBE CHARACTER TWITTER INVENTED POTENTIAL HUMAN REACH™
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Michael Durwin BERMUDA TOURISM•HBO•MASSGENERALHOSPITAL•STOLI•NBC•AMAZON•SFO••MICROSOFT•COCACOLA•ABCNEWS•BOSTONBRUINS•DECATHLONSPORTS•ESPN•DISNEY•REEBOK•FOX•NATGEO•AMC•CMEGROUP•HOMEDEPOTBLUECROSSBLUESHIELD• DELOITTE•COMCAST•JJILL•FOODNETWORK•MDA•THULE•PARTNERSHEALTH•NOKIA•NATUREPUBLISHING•FIDELITY•NEWBALANCE•BIOGEN•AMEX
MichaelMichael
MichaelMichael
MILLENNIALS
Michael
SEXYMILLENNIALS ARE
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FUNMILLENNIALS ARE
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DREAMERSMILLENNIALS ARE
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ACCESSIBLEMILLENNIALS ARE
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ONLINEMILLENNIALS ARE
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PLENTIFULMILLENNIALS ARE
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Michael Durwin
MILLENNIAL SPENDING POWER IS SET TO REACH $200 BILLION BY 2017.
Dan Schawbel, Forbes, Jan 2015
Michael
CALORIESSWEETENERSHEALTH FOODHEALTH EATING
Michael Durwin
$0.00
$4,500.00
$9,000.00
$13,500.00
$18,000.00
$17,333.33$14,431.37
$2,666.67
Millennials Gen X Boomers
Michael
Female Male
StatusMarried (50.5%)
Family Has Kids (60%)
Education College (52.8%)
Income40-70k
GeographyUrban
15%
85%Race Caucasian (70%)
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Michael
Michael
Michael
Michael
PLATFORM ANALYTICS
3RD PARTY ANALYTICS TOOLS
PROPRIETARY ANALYTICS TOOLS
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Michael Durwin
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TAKE VIDEO
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
:17 SECAVERAGE VIEW LENGTH:
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Michael Durwin
Brand Publishing
Consumer Consumption
45%VIDEO IN PRESS RELEASES INCREASES VIEWS BY:
Michael
10XVIDEO INCREASES LINK SHARING BY:
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