"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle...

You: The OnlineBrand

What Is A Personal Brand?

(& why do you need one?)

I. DEFINE Your Brand

DEFINE Your Brand (short & sweet)

(BPS, USP, BIS, blah-blah-blah)

Who Am I?Why Am I Here?What Do I Believe In?

For whom?What VALUE do I give?

= You: The Brand

“Beautiful & effective photography – for advertising & editorial”

“Photography”

II. Own Your Name

Pick your name

• Can you own your actual name?

• Is your name very common?

• Can you add a middle initial or middle name?

• What about a descriptor or a pseudonym?

• Consider your brand.

• Coin a term/phrase.

• Is geography a consideration?

Pick your name

Check availability

www.UserNameCheck.com

Stake your claim

www.YourName.com

www.YourNameSomething.com

III. Spread The Word

So HOW can you spread the word?

yourself

Start with the easy stuff

http://www.google.com/profiles

Put your name on everything you put onto the internet.

Find ways to deliver value

Content ideas

How-To’s

Interviews

InformationOpportunities

Introductions

Opinions (expert)

Write articles

Article “do’s”

• Title is everything- Communicate More Powerfully (Without Being a Bitch)- I’m Not Crazy, It’s Just My Personality Type

• Use numbers-The Perfect 10 in Sales, The First 10 Seconds, The Next 10 Minutes,10 Days Later

- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous

• Tell the benefit (not the process)- Lose 10 Pounds in 1 Day – Without Diet or Exercise!- vs. How To Use Yoga & Crunches for 90 Minutes Every Day

Choose sites that make sense

Find industry-specific communities

...or directories

Find industry-specific directories

And stand out!

Have a home base

Monitor...

1http://www.google.com/alerts

Monitor.

Get interviewed

Get creative

Don’t hide

Upload a media kit/bio

Be a person

The Importance of your

Profile Picture

First Impressions

First ImpressionsKey Elements

• Eye Contact• Expression• Attitude• Body Language• Clothes• Neatness• “Props”• Greeting/Handshake• Your BRAND

Tracey Hagen Photography

Before

“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall.Art Photography for the people who matter most!”

Tracey Hagen (photographed by Little’s Classic American Portraits)

Gina NordqvistNordqvist Creative Agency

Jessica LurieYoga Enthusiast (& Mivista Partner)

Marla AcostaMakeup Artist For Film & Photography

Jessica SuitoNiso, Corp. Accounting &

Controller Services for Small Business

Your Home Base

Exposure vs. Leads

Website basics

• Useful trumps cool• “The Power of One” • Clarity• Design = identity.• Type• Simple, clean• Consistent theme

• No auto-play music• Update often• Check links:

www.linkalarm.com • Titles matter• 3-clicks• Objective?

Maintaining & Managing Your Brand

Facebook tips

• Be a person

• Use a great image – more personal

• Create lists to separate

• Be conversational, not promotional

• Import your blog, link to your site

• Be reachable

• Groups? Name is everything.

• Pay attention. Listen, respond, post.

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Twitter

Listen First.TweetBeep.com, Twitter Search,

Seesmic Application

Ask Questions: ToAnswer.com,

When you communicate, deliver value. How? Educate, inform, entertain, ask, relate... Especially if it’s specific to a

niche or industry.

Here’s where you can send stuff out

daily (instead of email)

Great tweets give value but

entice people to

seek more...

Tim Ferris – “The Four-Hour Workweek”

Notice how Tim

mixes it up. And just one promotional tweet, the rest: All Value.

No one cares if you're: sitting in traffic, just

woke up, going to bed, tired, hungry, happy or

sad... unless you’re hilarious (or famous).

Here’s a great

example of how to get people to unfollow

you...

Update simultaneously

www.UserNameCheck.com

To Do...

Own Your Name• Reveal yourself, be human, be authentic

• Build trust, be market-oriented

• Educate, entertain, inform

• Build trust by delivering value regularly

• Have a consistent theme, go narrow & deep

• Repeat that message

• Be social

• Listen first, listen most

• Put your name everywhere you post2

Todd PatonCEO Paton Marekting

Thank You

Todd PatonCEO Paton Marekting

Want More?Sign up for my network... I send out slideshows & free valuable info on a regular basis.

http://www.MichelleVillalobos.com

(888) 531-3830

Questions? Jessica@MivistaInc.com

QUESTION:

I need to simplify the marketing process - Twitter, My space, Linked in all are time consuming and sounds like you have to spend your life dealing with each circle of friends/associates - did I mention PLAXO? Come on, enough!

ANSWER:

Pick ONE aligned, appropriate thing, and do it consistently and well. Use the rest (social media) to be yourself, consistent to your brand, authentic and to drive traffic (without “promoting” all the time).

QUESTION:

How to use Social Media for marketing my business.

ANSWER:

MONITOR, listen, jump in, deliver value to those WHO WANT IT. Stop promoting. Stop spamming. Nobody cares about you, it’s all about THEM.

QUESTION:

I want to know the way to tie various networking sites together, i.e., updating one to update all, can you do that?

ANSWER:

Ping.fm. But careful... Sometimes what’s appropriate for one isn’t for all... An update that makes sense in LinkedIn doesn’t necessarily translate well to Facebook or Twitter, or vice versa.

QUESTION:

Some big money company scooped my domain name from me... How can I use SEO techniques, on-line PR/marketing, blogging/FB-ing, Twittering to own my name on line even if I don't own my URL/domain name anymore?

ANSWER:

You can still own your BRAND even if you can’t own your exact given name. Perhaps brand yourself with a middle initial, or better yet, with your title (i.e., “Dr” + name) or christen yourself with a moniker (i.e., “Miami’s sports chiropractor.”)

QUESTION:

I'd like to know where in a web page, where in a FB page, where in a blog do search engines look when ranking a search...?

ANSWER:

Without getting too detailed, search engines crawl within the content, and especially the title tags. So title your pages and everything you upload with your NAME. For example, a photographer uploading images to Flickr would want to title each image with his/her name and company. [FYI: They don’t crawl interior Facebook pages, just the public profile. They do crawl ALL of Twitter.]

QUESTION:

How can I generate quality leads, with my online brand. I am trying to get rid off all that spam.

ANSWER:

ANSWER: Position yourself as an expert, and become top of mind to the people that generate your business. Listen, monitor, engage, deliver value on a consistent basis, and above all, be patient and don’t give up.

QUESTION:

How to use Facebook, etc to find a job. I am currently unemployed and would like to know what resources I can use to help me find a job.

ANSWER:

What you SHOULDN’T do is simply say “hey I’m looking does anybody know about anything? If you hear about something good let me know...” That’s the worst, because it puts people in the position of doing you a favor. You want to turn the tables – you’re a catch!! Make sure you have a strong position or brand that you’re putting into people’s minds, take a couple of weeks to build that up before saying “Anyone know a ____ that needs a ____?”

QUESTION:

How to use the social networks for non-profit organizations and events.

ANSWER:

Like the job seeker, don’t position it as charity or alms, make sure you focus on the value to the giver. In other words, if you’re targeting businesspeople, make sure you focus on how an INVESTMENT in the community pays off long term. There’s really no difference between a non-profit and a for-profit in terms of how you use social networks. You’re still a business – you just give away your profits for a good cause. Focus on the RESULTS you provide, touch people’s heartstrings, connect emotionally.

QUESTION:

What type of weekly blurbs to send out to the audience to keep them interested?

ANSWER:

Weekly is a lot, so you’d better be providing real value in small chunks that people can use right away. If you’re just sending an inspirational quote, that’s more suited to a Tweet, but a weekly recipe, weekly horoscope, these are all things people might look forward to. Daily is a lot... think about what you’d be okay with receiving daily, weekly, monthly, quarterly, annually... the level of immediate usability goes down, but depth goes up...

Want More?Sign up for my network... I send out slideshows & free valuable info on a regular basis.

http://www.MichelleVillalobos.com

(888) 531-3830

Questions? Jessica@MivistaInc.com

"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle...

Business

The 4 Basic Personality Types – By Michelle Villalobos, personal branding strategist & professional speaker

"Networking ROCKS! It's Not Who You Know... It's Who Knows YOU" – Michelle Villalobos presentation to FIU, February 2011

You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado

"You: The BRAND" - Michelle Villalobos presentation to American Express Technologies, 2011

"Case Study: Deconstructing a Sales Pitch" by Michelle Villalobos

Networking ROCKS Pinecrest Business Association - Michelle Villalobos

"Get More Done & Stay Sane: Work Better, Smarter & Faster" – By Michelle Villalobos

If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO

Michelle Woodward, "The Construction of Photojournalism: Visual Style and Branding in the Magnum Photos Agency"

"Twittorial" For Beginners - By Personal Brand Strategist, Michelle Villalobos

"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker

This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos

Agustin villalobos

"Communicate Powerfully... Without Being A BITCH: A Guide For Women" by Michelle Villalobos

"Speak Easier: 20 Tips, Tricks & Techniques To Become A Compelling Public Speaker" – By Michelle Villalobos

Introducing Michelle TCHEA Food professional and branding intelligence expert: changing the way we eat

eberardo villalobos

Communicate POWERFULLY Onstage - Michelle Villalobos Presentation to The Miami Beach Chamber Of Commerce

Villalobos cardenas nervis, nervis villalobos cardenas rio jucar

MICHELLE SHIN - depts.ttu.edu › art › landmark-arts › ... · restaurant branding mexican restaurant and bar branding design 2020 g u a c a t a c o beef fajitasgrilled veggie