"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

You: The OnlineBrand


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What Is A Personal Brand?

(& why do you need one?)



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I. DEFINE Your Brand


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DEFINE Your Brand (short & sweet)

(BPS, USP, BIS, blah-blah-blah)


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Who Am I?Why Am I Here?What Do I Believe In?

For whom?What VALUE do I give?

= You: The Brand


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“Beautiful & effective photography – for advertising & editorial”

“Photography”

vs.


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II. Own Your Name


Pick your name

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• Can you own your actual name?

• Is your name very common?

• Can you add a middle initial or middle name?

• What about a descriptor or a pseudonym?

• Consider your brand.

• Coin a term/phrase.

• Is geography a consideration?


Pick your name

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Check availability

www.UserNameCheck.com


Stake your claim

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www.YourName.com

www.YourNameSomething.com


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III. Spread The Word

Copyright 2008, Michelle E. Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com


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So HOW can you spread the word?


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go

yourself


Start with the easy stuff

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http://www.google.com/profiles


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Put your name on everything you put onto the internet.


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Put your name on everything you put onto the internet.


Find ways to deliver value

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Find ways to deliver value

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Content ideas

VALUE

News

Fun

How-To’s

Interviews

InformationOpportunities

Introductions

Opinions (expert)

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Write articles

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Article “do’s”

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• Title is everything- Communicate More Powerfully (Without Being a Bitch)- I’m Not Crazy, It’s Just My Personality Type

• Use numbers-The Perfect 10 in Sales, The First 10 Seconds, The Next 10 Minutes,10 Days Later

- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous

• Tell the benefit (not the process)- Lose 10 Pounds in 1 Day – Without Diet or Exercise!- vs. How To Use Yoga & Crunches for 90 Minutes Every Day


Choose sites that make sense

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Find industry-specific communities

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...or directories

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Find industry-specific directories

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And stand out!

Have a home base

Have a home base

Have a home base

Have a home base


Monitor...

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Monitor...

1http://www.google.com/alerts


Monitor.

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Get interviewed

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Get creative

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Don’t hide

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Upload a media kit/bio

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Be a person

The Importance of your

Profile Picture

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First Impressions

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First ImpressionsKey Elements

• Eye Contact• Expression• Attitude• Body Language• Clothes• Neatness• “Props”• Greeting/Handshake• Your BRAND

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Tracey Hagen Photography

Before


“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall.Art Photography for the people who matter most!”

Tracey Hagen (photographed by Little’s Classic American Portraits)


Gina NordqvistNordqvist Creative Agency


Jessica LurieYoga Enthusiast (& Mivista Partner)


Marla AcostaMakeup Artist For Film & Photography


Jessica SuitoNiso, Corp. Accounting &

Controller Services for Small Business


Your Home Base

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Exposure vs. Leads


Website basics

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• Useful trumps cool• “The Power of One” • Clarity• Design = identity.• Type• Simple, clean• Consistent theme

• No auto-play music• Update often• Check links:

www.linkalarm.com • Titles matter• 3-clicks• Objective?


Maintaining & Managing Your Brand

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Facebook tips

• Be a person

• Use a great image – more personal

• Create lists to separate

• Be conversational, not promotional

• Import your blog, link to your site

• Be reachable

• Groups? Name is everything.

• Pay attention. Listen, respond, post.


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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].

Twitter


Listen First.TweetBeep.com, Twitter Search,

Seesmic Application


Ask Questions: ToAnswer.com,


When you communicate, deliver value. How? Educate, inform, entertain, ask, relate... Especially if it’s specific to a

niche or industry.



Here’s where you can send stuff out

daily (instead of email)


Great tweets give value but

entice people to

seek more...


Tim Ferris – “The Four-Hour Workweek”

Notice how Tim

mixes it up. And just one promotional tweet, the rest: All Value.


No one cares if you're: sitting in traffic, just

woke up, going to bed, tired, hungry, happy or

sad... unless you’re hilarious (or famous).


Here’s a great

example of how to get people to unfollow

you...




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Update simultaneously

www.UserNameCheck.com


To Do...


Own Your Name• Reveal yourself, be human, be authentic

• Build trust, be market-oriented

• Educate, entertain, inform

• Build trust by delivering value regularly

• Have a consistent theme, go narrow & deep

• Repeat that message

• Be social

• Listen first, listen most

• Put your name everywhere you post2


Todd PatonCEO Paton Marekting

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Thank You


Thank You

Todd PatonCEO Paton Marekting


Want More?Sign up for my network... I send out slideshows & free valuable info on a regular basis.

http://www.MichelleVillalobos.com

(888) 531-3830

Questions? [email protected]


QUESTION:

I need to simplify the marketing process - Twitter, My space, Linked in all are time consuming and sounds like you have to spend your life dealing with each circle of friends/associates - did I mention PLAXO? Come on, enough!

ANSWER:

Pick ONE aligned, appropriate thing, and do it consistently and well. Use the rest (social media) to be yourself, consistent to your brand, authentic and to drive traffic (without “promoting” all the time).


QUESTION:

How to use Social Media for marketing my business.

ANSWER:

MONITOR, listen, jump in, deliver value to those WHO WANT IT. Stop promoting. Stop spamming. Nobody cares about you, it’s all about THEM.


QUESTION:

I want to know the way to tie various networking sites together, i.e., updating one to update all, can you do that?

ANSWER:

Ping.fm. But careful... Sometimes what’s appropriate for one isn’t for all... An update that makes sense in LinkedIn doesn’t necessarily translate well to Facebook or Twitter, or vice versa.


QUESTION:

Some big money company scooped my domain name from me... How can I use SEO techniques, on-line PR/marketing, blogging/FB-ing, Twittering to own my name on line even if I don't own my URL/domain name anymore?

ANSWER:

You can still own your BRAND even if you can’t own your exact given name. Perhaps brand yourself with a middle initial, or better yet, with your title (i.e., “Dr” + name) or christen yourself with a moniker (i.e., “Miami’s sports chiropractor.”)


QUESTION:

I'd like to know where in a web page, where in a FB page, where in a blog do search engines look when ranking a search...?

ANSWER:

Without getting too detailed, search engines crawl within the content, and especially the title tags. So title your pages and everything you upload with your NAME. For example, a photographer uploading images to Flickr would want to title each image with his/her name and company. [FYI: They don’t crawl interior Facebook pages, just the public profile. They do crawl ALL of Twitter.]


QUESTION:

How can I generate quality leads, with my online brand. I am trying to get rid off all that spam.

ANSWER:

ANSWER: Position yourself as an expert, and become top of mind to the people that generate your business. Listen, monitor, engage, deliver value on a consistent basis, and above all, be patient and don’t give up.


QUESTION:

How to use Facebook, etc to find a job. I am currently unemployed and would like to know what resources I can use to help me find a job.

ANSWER:

What you SHOULDN’T do is simply say “hey I’m looking does anybody know about anything? If you hear about something good let me know...” That’s the worst, because it puts people in the position of doing you a favor. You want to turn the tables – you’re a catch!! Make sure you have a strong position or brand that you’re putting into people’s minds, take a couple of weeks to build that up before saying “Anyone know a ____ that needs a ____?”


QUESTION:

How to use the social networks for non-profit organizations and events.

ANSWER:

Like the job seeker, don’t position it as charity or alms, make sure you focus on the value to the giver. In other words, if you’re targeting businesspeople, make sure you focus on how an INVESTMENT in the community pays off long term. There’s really no difference between a non-profit and a for-profit in terms of how you use social networks. You’re still a business – you just give away your profits for a good cause. Focus on the RESULTS you provide, touch people’s heartstrings, connect emotionally.


QUESTION:

What type of weekly blurbs to send out to the audience to keep them interested?

ANSWER:

Weekly is a lot, so you’d better be providing real value in small chunks that people can use right away. If you’re just sending an inspirational quote, that’s more suited to a Tweet, but a weekly recipe, weekly horoscope, these are all things people might look forward to. Daily is a lot... think about what you’d be okay with receiving daily, weekly, monthly, quarterly, annually... the level of immediate usability goes down, but depth goes up...


Want More?Sign up for my network... I send out slideshows & free valuable info on a regular basis.

http://www.MichelleVillalobos.com

(888) 531-3830

Questions? [email protected]