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Twitter is a great source for small business owners to improve visibility and increase awareness of their brand. It is also valuable for engaging with their community and growing networks. This presentation also mentions 17 tools to help you get started.
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THE TWITTER GUIDE FOR
SMALL BUSINESS
MACSWOMEN’S
What Twitter Can Do For Your Small Business?
Twitter is a great resource for small business owners, particularly if you sell B2B. Twitter can build your credibility, generate leads and sales, bring traffic to your site, grow your network and share content.
Build Credibility Around Your Brand
Keep all the user names for your social networks and sites consistent.
Upload a headshot or logo
Create a focused and compelling profile
Utilize your Twitter background to promote your sites and services
Be Someone Worth Following
Information should benefit your followers. Remember it’s about them, not about you or your products and services.
Update often and remain consistent
Tweet helpful links for your audience
Ask relevant questions and respond to others
Build Your Network
Follow Influencers; it allows you to stay updated on trends and find others worth following.
You can find those in your industry through tools such as:
• WeFollow
• Twellow
• Twibs
• TweetFind
Engage:
Participate in Twitter Chats
Retweet your Followers
Start Dialogue
Discuss current events
Leave comments on influencers’ blog
Connect Offline
More Resources
Track Your Twitter Stats
• TweetStats
• Twitter Friends
• Twitter Grader
• Twitter Counter
• Twitter Value
• Klout
• Kred
Twitter Background:•BrandmyTwitter
•Twitbacks
•TwitArt
Track Twitter Alerts•Tweet Beep•Tweet Alarm
•Tweet Trak
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