Twitter Workshop at 2011 Flatiron Partnership Small Business Event

8/3/2019 Twitter Workshop at 2011 Flatiron Partnership Small Business Event

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Leveraging Twitter to grow your business

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The plan for today:Tell you who I amUnderstand why Twitters

important

Learn how to leverage Twitter forbusinessLook at examples

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If you have any questionsTweet them @twatanRaise your handInterrupt me

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Twitter.com Follow your interests Instant updates from your friends, industry experts, favorite

celebrities, and whats happening around the world.

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Who Tweets? A small hard-core group (2.2%) have accounted for 58.3% of

all tweets, while 22.5% have accounted for about 90% of allactivity. (Sysomos 2010)

8% of Americans use Twitter, 25% of them tweet everyday(Pew Research 2010)

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Twitter for Business

You dont need to tweet.

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Twitter.com on business Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in

their products and services, gather real-time market intelligence and feedback,and build relationships with customers, partners and influential people.

From brand lift, to CRM, to direct sales, Twitter offers businesses a chance toreach an engaged audience.

CheckoutTwi7ersbusinesspage:

h7p://business.twi7er.com

CheckoutGrovo:

h7p://www.grovo.com/twi7er-geng-started/

why-is-twi7er-valuable-

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Business uses

Twitter is a real-time phone book that talksback to you

Twitter as a source of inside salesTwitter for market researchTwitter for customer serviceTwitter for town halls

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CheckoutTwi7ersdirectory

h7p://twi7er.com/#!/who_to_follow/interests

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Listorious

h7p://listorious.com

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WeFollow.com

h7p://wefollow.com

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Twellow

h7p://twellow.com

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What are #hashtags?

h7p://www.grovo.com/twi7er-hashtags/what-

are-hashtags-

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Twi7er.comsearch

h7p://search.twi7er.com

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Twitter for Sales

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Look for prospects onTwitter

Use Rapportive in GmailRecognize Twitter as a

never-ending conference

Use Twitter IRL (in reallife)


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Customer Service

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http://bit.ly/ChatSched

@DavidSpinks

h7p://mashable.com/2009/12/08/twi7er-chat/

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Create a Twitter Town Hall

Chose a time, topic and tagChose a formatLaunch the chat and promote it to your

community

Grow the chat by changing up the format,bringing in guests and promotingparticipants

@DavidSpinks

h7p://mashable.com/2009/12/08/twi7er-chat/

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Promote using Twitter

Include your Twitter nameOn your business card

Displayed in your store or officeHonor and promote employees, customers,

friends and partners

Participate in trending topics (use http://whatthtrend.com as your trend dictionary)

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Examples

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ShortyAwards.com/categories

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My own example

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Real Estate

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Insurance

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Law

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Restaurant

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My own example

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Travel

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Art

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Design

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Science

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Music

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NursingRonivinPagtakhan@ronnievinn

Ronivinisaclinicalinstructor&

nursinglecturerattheMAPUA

Ins)tuteofTechnologySchoolof

HealthSciencesinthePhilippines,

andbeforethatwasaNursing

InstructorattheUniversityof

Manila.Hehas6yearsofteachingexperienceandhasservedasa

localboardexamina)onreviewer

for5years.Hesaco-authorofa

publishedbookfornursingreview

)tledNa)onalBoardExamReview

Notes.Ronivingraduatedfromthe

UniversityofthePhilippines,

ManilawithaBachelorofScience

inNursingandisnowworkingon

hisMastersofArtsinNursing

Thesis.Ronivintweetsabouthis

experiencesasanursingscholar.

Ma1hewBrowning

@Ma1hewBrowning

Ma7hewBrowningisCEOand

founderofYourNurseIsOn.com

anonlinehealthcare

communica)onsplaormwhichofferstwo-way

messagesviavoice,SMSand

emailforreal-)meresponse

capture.Ma7hewworkedasa

RegisteredNurseinvarious

Connec)cuthealthcare

facili)esfor10yearsaer

receivinghisMastersdegreein

NursingfromYaleUniversity.

Sincethenhesbeenworking

onhisnursingstartupforthe

past6years.Ma7hewtweets

abouthealthcareand

technology.

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Food

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Takeaways

Twitter is about conversationsTwitter is a free real-time directory for all

different kinds of peopleYou dont need to tweet to gain business

value from Twitter

If you are going to tweet, be genuine andtalk with people not @ them

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THANK YOU!

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Keep in touch! Questions?

[email protected]

646-528-7202@twatan

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Sourceshttp://business.twitter.com/basics/what-is-twitterhttp://business.twitter.com/http://www.quora.com/What-percentage-of-Twitter-accounts-are-active-users-that-have-tweeted-at-least-once-

in-the-past-week-month?q=what+percentage+of+Twitter+users+tweet%3F

http://www.sysomos.com/insidetwitter/twitter-stats-2010/http://blog.360i.com/pov/360i-whitepaper-twitter-the-consumer-marketer-dynamichttp://wefollow.com/http://blog.360i.com/pov/360i-report-on-twitters-new-promoted-tweets-ad-platformhttp://www.twellow.com/http://appexchange.salesforce.com/results?type=Apps&keywords=twitterhttp://www.salesforce.com/crm/customer-service-support/social-networking/http://www.youtube.com/watch?v=0v7ffh5jVbQ http://mashable.com/2009/12/08/twitter-chat/http://bit.ly/ChatSched

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Documents

Twitter Workshop at 2011 Flatiron Partnership Small Business Event