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DESCRIPTION
Presentation of Tehnopol Startup Incubator
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WHY
• “We live in a VUCA world” Kevin Roberts, Saatchi & Saatchi
VOLATILITY
AMBIGUITY
COMPLEXITY
UNCERTAINTY
• “Technology start-up is not a smaller version of established business” Steve Blank
validate business modelfind product/market fitestablish customer development loopsprepare to raise seed money
• “Startup is a temporary organisation in search of business model” Steve Blank
WHY
We help to
Education Idea generation Prototyping Business
model Growth
STARTUP ECOSYSTEM
STARTUP PIPELINE ESTONIA
Periods Pipeline Maturity index
Potential Reality
Ajujaht 1 300 0,2 60 5Prototron 4 50 0,25 50 10
SOS 1 8 0,5 4 2G48 3 10 0,3 9 5
Competence Centre 6 5 0,5 15 ?
Other 1 80 0,5 40 ?
- About 180 potential cases to work with annually - In reality about 30 - 50 have the right attitude
1/6 UNIVERSITY WORKSHOPS
SOURCES/PIPELINESTARTUP
INCUBATOR RESULTS
2/6 SUPPORTING PROGRAMS
3/6 OTHER
MISSIONS/PANELS
COACHING
5% Very Successful
25% Usual Business
35% Life-Style
Alumni
WHO
35% Fail 25% Keep trying
Space Money
Know-how
HOW
PROOF OF CONCEPT
BUSINESS DEVELOPMENT
IMPLEMENTING STRATEGIES
• Workshops • Panel
• 1st customer • Coaching 4h/mo
• Partners • Sales • Scaling
GOAL: Testing, validating & improving the prototype
GOAL: Securing early adopters/beta clients for products
GOAL: 1 revenue generating product/service fundraising
Phase 1 CONSEPT
Phase 2 PRE-SEED
Phase 3 SEED
PORTFOLIO
Fututec - ICTLoquiz - ICTDecider Lab - ICTPlaceAbout - ICT
Organic Filters - Clean
FlickDiet - HealthDietBooster - Health
BioOil - Clean
Criffin - Mech
EdgeWise - Health
Mojos - MechFlyDog - Clean
ICT Health-tech
Clean-tech Mechatronics
SafeToAct - HealthFlexi Care — Health
Click2Drop - ICT
LULU - Clean
DeeKit - ICTDigiMist— HealthIVEX Lab— Health
Heelies - Mech
PORTFOLIO
Fututec - ICTLoquiz - ICT
Decider Lab - ICTPlaceAbout - ICT
FlickDiet - Health
DietBooster - Health
BioOil - Clean
Criffin - Mech
EdgeWise - Health
Mojos - Mech
FlyDog - Clean
Concept Pre-Seed Seed
Flexi Care — Health
SafeToAct - Health
Click2Drop - ICT
LULU - Clean
Heelies - Mech
Organic Filters - Clean
IVEX Lab— Health
DeeKit - ICT
CoachingToolsContacts and networkCommunityHelp with financingAcceleration
€75.-/m
VALUE PROPOSITION
ACTIONS - What we work on
Concept
Business Model
Roadmap
MVP
Beta
1st Sales
Team, Scalability, Market potential, Promotional materials
Client profile identified, Segment identified, Market validated, IP defendable
Runway planning, Technology development planning, Legal documents, Sales and business development plan
Marketing concept is set Go to market strategy set
Metrics established Traction sources established
Key hires planned Fundraising planned Expansion planned
EACH QUARTERReview 30 startups Meet up with 15 projects Begin incubation ~4 !
Coach ~250h Support community 30+h Coach 20+ Prototron cases Organise Networking Night (150 people) Alumni meeting (50 people) Workshops & Academy (30 people) Panel (4-6 companies Estonia/London)
SINCE 2006…
79 Companies:
Health Tech 6ICT 48
Clean Tech 7Services 10Mechatronics 8
2013 1000h Coaching Hours 20 Active Mentors 10 Exporting Companies €1,2M Value~70% are alive
Since 2012 Value €3M=9*ROI
Investment Revenue People
> €1,2M €658k 19
NA €442k 9
EXIT €140k (2011) 17
€300k €200k 10
NA €1,5M 7
€300k €200k 10
> €100k N/A 6
TEAM
Andy Linnas Incubator Manager
Hannele Aljaste Marketing Manager
Raido Pikkar (ICT)
Kati Nikopensius (Clean-Tech)
Indrek Jaaska (Fundraising)
Mike Reiner (ICT)
Andy Linnas (Health-Tech)
Triin Mahlakõiv Event Manager
EXPERTS/MENTORS
Indrek JaaskaIvar SiimarFINANCE
Marek UntRene Rebane
UX, PR
ICT, MARKETING, SALES
Siim LepiskJaak Ennuste
Mark Duke
Anette KramerLoius ZezeranPITCHING
Erki Mölder
Bob JannsenLEAN STARTUP,
BUSINESS MODELS
HEALTH TECHMorten Heide Nora Kaarela
There are more….
NETWORKING NIGHTFocused Topic, Mentoring, Networking ~150 people
ALUMNI MEETINGKeep in touch, valuable contacts, ~50 people
WORKSHOPS & ACADEMYSpecial topics, support for development, tools ~30 people
ACADEMY
PANELSFeedback, reality check, mentoring ~5 companies
ENVIRONMENT
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