WHY

• “We live in a VUCA world” Kevin Roberts, Saatchi & Saatchi

VOLATILITY

AMBIGUITY

COMPLEXITY

UNCERTAINTY

• “Technology start-up is not a smaller version of established business” Steve Blank

validate business modelfind product/market fitestablish customer development loopsprepare to raise seed money

• “Startup is a temporary organisation in search of business model” Steve Blank

WHY

We help to

Education Idea generation Prototyping Business

model Growth

STARTUP ECOSYSTEM

STARTUP PIPELINE ESTONIA

Periods Pipeline Maturity index

Potential Reality

Ajujaht 1 300 0,2 60 5Prototron 4 50 0,25 50 10

SOS 1 8 0,5 4 2G48 3 10 0,3 9 5

Competence Centre 6 5 0,5 15 ?

Other 1 80 0,5 40 ?

- About 180 potential cases to work with annually - In reality about 30 - 50 have the right attitude

1/6 UNIVERSITY WORKSHOPS

SOURCES/PIPELINESTARTUP

INCUBATOR RESULTS

2/6 SUPPORTING PROGRAMS

3/6 OTHER

MISSIONS/PANELS

COACHING

5% Very Successful

25% Usual Business

35% Life-Style

Alumni

WHO

35% Fail 25% Keep trying

Space Money

Know-how

HOW

PROOF OF CONCEPT

BUSINESS DEVELOPMENT

IMPLEMENTING STRATEGIES

• Workshops • Panel

• 1st customer • Coaching 4h/mo

• Partners • Sales • Scaling

GOAL: Testing, validating & improving the prototype

GOAL: Securing early adopters/beta clients for products

GOAL: 1 revenue generating product/service fundraising

Phase 1 CONSEPT

Phase 2 PRE-SEED

Phase 3 SEED

PORTFOLIO

Fututec - ICTLoquiz - ICTDecider Lab - ICTPlaceAbout - ICT

Organic Filters - Clean

FlickDiet - HealthDietBooster - Health

BioOil - Clean

Criffin - Mech

EdgeWise - Health

Mojos - MechFlyDog - Clean

ICT Health-tech

Clean-tech Mechatronics

SafeToAct - HealthFlexi Care — Health

Click2Drop - ICT

LULU - Clean

DeeKit - ICTDigiMist— HealthIVEX Lab— Health

Heelies - Mech

PORTFOLIO

Fututec - ICTLoquiz - ICT

Decider Lab - ICTPlaceAbout - ICT

FlickDiet - Health

DietBooster - Health

BioOil - Clean

Criffin - Mech

EdgeWise - Health

Mojos - Mech

FlyDog - Clean

Concept Pre-Seed Seed

Flexi Care — Health

SafeToAct - Health

Click2Drop - ICT

LULU - Clean

Heelies - Mech

Organic Filters - Clean

IVEX Lab— Health

DeeKit - ICT

CoachingToolsContacts and networkCommunityHelp with financingAcceleration

€75.-/m

VALUE PROPOSITION

ACTIONS - What we work on

Concept

Business Model

Roadmap

MVP

Beta

1st Sales

Team, Scalability, Market potential, Promotional materials

Client profile identified, Segment identified, Market validated, IP defendable

Runway planning, Technology development planning, Legal documents, Sales and business development plan

Marketing concept is set Go to market strategy set

Metrics established Traction sources established

Key hires planned Fundraising planned Expansion planned

EACH QUARTERReview 30 startups Meet up with 15 projects Begin incubation ~4 !

Coach ~250h Support community 30+h Coach 20+ Prototron cases Organise Networking Night (150 people) Alumni meeting (50 people) Workshops & Academy (30 people) Panel (4-6 companies Estonia/London)

SINCE 2006…

79 Companies:

Health Tech 6ICT 48

Clean Tech 7Services 10Mechatronics 8

2013 1000h Coaching Hours 20 Active Mentors 10 Exporting Companies €1,2M Value~70% are alive

Since 2012 Value €3M=9*ROI

Investment Revenue People

> €1,2M €658k 19

NA €442k 9

EXIT €140k (2011) 17

€300k €200k 10

NA €1,5M 7

€300k €200k 10

> €100k N/A 6

TEAM

Andy Linnas Incubator Manager

Hannele Aljaste Marketing Manager

Raido Pikkar (ICT)

Kati Nikopensius (Clean-Tech)

Indrek Jaaska (Fundraising)

Mike Reiner (ICT)

Andy Linnas (Health-Tech)

Triin Mahlakõiv Event Manager

EXPERTS/MENTORS

Indrek JaaskaIvar SiimarFINANCE

Marek UntRene Rebane

UX, PR

ICT, MARKETING, SALES

Siim LepiskJaak Ennuste

Mark Duke

Anette KramerLoius ZezeranPITCHING

Erki Mölder

Bob JannsenLEAN STARTUP,

BUSINESS MODELS

HEALTH TECHMorten Heide Nora Kaarela

There are more….

NETWORKING NIGHTFocused Topic, Mentoring, Networking ~150 people

ALUMNI MEETINGKeep in touch, valuable contacts, ~50 people

WORKSHOPS & ACADEMYSpecial topics, support for development, tools ~30 people

ACADEMY

PANELSFeedback, reality check, mentoring ~5 companies

ENVIRONMENT

Andrei-Andy Linnas andy@tehnopol.ee

+372 53047675