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17 12 201456 rue Dombasle, F-75015 Paris – www.myqaa.com+33 6 23 73 62 72 – contact@myqaa.com
Techniques to Make the Most of Event Apps
Rosa Garriga Marketing & Communications
Agenda
Brief introduction to Event Apps & current trends
Top techniques to make the most of your Event App
Case studies where Event Apps enabled true interaction
Q&A
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
63% of organizers use mobile apps for their conferences*
*Source: http://info.doubledutch.me/rs/doubledutch/images/mpi-research-state-of-event-apps.pdf
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
85% is the adoption rate expected in 2015*
*Source: http://info.doubledutch.me/rs/doubledutch/images/mpi-research-state-of-event-apps.pdf
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
Convenience, analytics & engagement
are the primary reasons why planners are using apps
*Source: http://info.doubledutch.me/rs/doubledutch/images/mpi-research-state-of-event-apps.pdf
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
Event information in your participants’ pocket
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
A way to express themselves and network
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
Change is the only constant… and even more so in event technology!
Techniques to Make the Most Out of Event Apps
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
Pick relevant features that most closely match your objectives and/or the needs of the participants.
Get to know these features really well.
Decide early on whether to use an app.
Invest time researching what app best fits your needsand integrate it into the event design.
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
Get buy-in from all relevant stakeholders...
...and brief them well in advance. Include exhibitors, sponsors and speakers.
Have someone tech-savvy in the team.
Make sure it’s easy to make last minute changes.
Ensure that wifi bandwidth will be enough for the size of your event (especially if it’s a web app).
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
Promote the App before and during the event to increase adoption:
1) Include the ticket in the App 2) Display an Event Wall 3) Send frequent updates
NB: We experience 65 to 89% adoption rate
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
Integrate the App into the Event Design
www.myqaa.com+33 9 72 41 66 13 – contact@myqaa.com
Offer something that your delegates can’t get anywhere else.
Case studies
www.myqaa.com+33 6 23 73 62 72 – contact@myqaa.com
Business Unit Convention
Objectives: Gather questions & strategic feedback from the teams
200 Participants
Q&A, Practical Information, Agenda
90% Adoption Rate, 200 Questions asked in 20 minutes
HTML 5 & myQaa App
myQaa Standard Product
www.myqaa.com+33 6 23 73 62 72 – contact@myqaa.com
World Summit on Innovation: wise-qatar.org / wise-app.org
Objectives: Provide information about the event, interactivity & networking mobile tool
1000+ Participants
Dedicated application with a private access to participants of Wise
60% Adoption Rate, 560+ Question, 100+ Meetings requests
Dedicated App on Apple & Android
myQaa Standard Product
www.myqaa.com+33 6 23 73 62 72 – contact@myqaa.com
Objectives: to provide digital guide, increase networking between exhibitors & buyers, offer sponsors exposure
30.000+ Participants, 80+ countries
Interactive Maps to show how to get to exhibitors, searchable by different criteria
Photo gallery connected to Flickr and Instagram
Native app available on App store
Franchise Expo Paris - Reed Travel Exhibitions
www.myqaa.com+33 6 23 73 62 72 – contact@myqaa.com
Brainstorming solution for 500 top executives.
15 iPads
1 week to develop
Teambuilding event & sports challenge facilitated with quizzes and a leaderboard.
SNCF - Top executives meeting
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