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Join the event industry’s leading experts to discover how mobile apps are reshaping their events, and what they have learned along the way. Discover how mobile apps change the event game, their impact on cost, and contribution to success and how to know what your attendees need and expect.
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#QMExperts @QuickMobile
LESSONS FROM THE SHOW FLOOR, PART II: INDUSTRY EXPERTS
SPEAK OUT
Adoption
Analytics
VendorSelection
Integration
Christopher Perrins
Director, Business Services – IMEX Group
Jason Paganessi, CAE Vice President, Business Innovation – PCMA
Hosted by:
Trevor Roald
Manager, Industry Relations – QuickMobile
#QMExperts @QuickMobile
Trevor RoaldManager, Industry Relations – QuickMobile
@trevorroald
Christopher PerrinsDirector, Business ServicesIMEX Group
Jason Paganessi, CAEVice President, Business InnovationPCMA
Webinar host:
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY:
IMPACT YOUR EVENT PLANNING PROCESS?
JP:
- during planning session: how can we engage more with mobile?
- get the right information at the right place
- crowdsourced ideas from attendees using their EduCon app
CP:
- integrate development of app early on in event planning process
- what is app for? what does it need to do?
- have internal user group, clients, anecdotal feedback for app brainstorming
- development of their website also has to integrate with app
- app store approval timing
JP:
- also plan together as a team whatever will go into mobile strategy
Resource: POST Method for Event App Strategy
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY:
CHANGE THE WAY YOU ENGAGE AND INTERACT WITH YOUR AUDIENCE?
CP:
- hosted buyer sched in app gives everyone immediate info in their hands
- be mindful of culture differences: diary vs. schedule (naming app features)
- creates personalization = better sense of belonging onsite, draws them closer to the tradeshow
TR:
- it’s all about the individual
JP:
- networking and education are key
- app is important for connecting
- use it for Q&A onsite - attendee sends question to instructor and those questions can be aggregated
- polling engages audiences
- enables mid course corrections and attendees can give their input
Resources: 5 Reasons Event Planners Should Be Using Real-time Response Technology
5 Reasons Real-time Interaction Matters to Event Attendees
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY:
CONNECT TO OTHEREVENT AND BUSINESS SYSTEMS?
CP:
- app is now a communication tool that covers both web and mobile
- have an IMEX container app
- used as a year-round communication tool
- content management system lets them generate event apps within container app
JP:
- deep integration between registration system and mobile app reduces staff time and increases accuracy
- when you register for a meeting, it automatically syncs with app
CP:
- integration means one system with less errors
- participants expect to have two-way sync between all your sources of information
- start with your current vendor (ex. reg system) to see if they already have an API component for mobile integration
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY:
CONNECT TO OTHEREVENT AND BUSINESS SYSTEMS?
CP:
- how do you encourage app use? make app cache info for offline use, promote advantages of
having everything on your device (less to carry, less paper)
- For download encouragement: QR codes, emails
- Onsite cards with download QR codes
JP:
- encourage presenters to engage with app to help them feel more connected to audience
- don’t have printed guides anymore thanks to app
Resource: Going Mobile: A Planner’s Guide to Enterprise Meetings & Events
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY HELP WITH:
COST CONTROL ANDREVENUE GENERATION?
JP:
- advertisers are always looking for new ways to get the word out
- people can engage with sponsors more through mobile
CP:
- what value does the app bring to our clients? And how do we integrate that into our business plan?
- Can’t afford to have an app is like saying I can’t afford to have a website
- primary driver is to increase value to participants
- give people positive experiences of any app - not just your event app
- do app demos, webinars and seminars
- next time they come, you have a better chance to get them to download and use app
JP:
- added engagement (polls, Q&A) gets attendees to utilize app more
- found that people are now downloading on multiple devices - huge win for PCMA
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY HELP WITH:
COST CONTROL ANDREVENUE GENERATION?
JP:
- you can go through conference without using the app, but you will miss out on parts of it that really
enhance your experience
CP:
- mobile can do things that a piece of paper can’t (voting, take part in surveys, feedback on education)-
how do you encourage app use? make app cache info for offline use, promote advantages of having
everything on your device (less to carry, less paper)
- For download encouragement: QR codes, emails
- Onsite cards with download QR codes
JP:
- encourage presenters to engage with app to help them feel more connected to audience
- don’t have printed guides anymore thanks to app
Resource: 10 Ways to Monetize Your Event App
#QMExperts @QuickMobile
DEFINING AND MEASURING SUCCESS
JP:
- look at how many people download the app
- but also look at how much people are using and engaging with the app (looking at sched,
connecting with others, participating in polls, etc)
- look at individual sessions to gauge how people are using it and how much they are engaging
with education
- strong analytics tool helps them do all this
CP:
- analytics important tool
- can see how many appointments are created and moved around
- adoption across lots of different people (by age, device, etc) is important
- audience is looking for a business enterprise tool and IMEX app reflects this
- other entertaining features can go in app as long as it isn’t distraction
- sponsorship: analytics proves ROI (value vs. cost)
Resource: Top 10 Insights Revealed by Event App Analytics
#QMExperts @QuickMobile
WHAT ARE YOUR FAVORITE APP FEATURES?
JP:
- crowdsourcing: put everyone in a hall with different stations with industry experts tailoring the
education around questions being asked in the app
- likes Interactive Map, Location-based services (ex. iBeacon)
CP:
- Agenda: schedule keeps him on track, can make and show appointments with it
- What’s On Now: view of everything happening in next 60 mins (helpful for last-minute scheduling
or if you change your mind about a session)
Resource: Matching App Features to Your Attendee’s Goals
#QMExperts @QuickMobile
WHAT WOULD YOU LIKE TO SEE NEXT?
CP:
- looking at more integration with registration systems and web database
- more transparency about data privacy and security
- adding health features to IMEX app to be more mindful of how you’re doing at event and while travelling
- way to show offsetting of waste
#QMExperts @QuickMobile
“IF I WERE YOU I WOULD...”
CP:
- start with these questions: what is the app for and what does it need to do? who is going to use it
and do they know how to?
- can’t just have an app, need to think about business and client needs first
- put user group of key stakeholders together
- work with a good company that can hand hold you through process and take care of technical details
- could bring in mobile tech consultant/specialist part-time or full-time
Resource: Finding Your Dream Event App Vendor
#QMExperts @QuickMobile
QUICKMOBILE AT A GLANCE
Founded in 2006
Native apps for all mobile platforms
190+Employees
800+ clients34 countries12 languages
Millions of apps downloaded
Serving majority of the Fortune 100
#QMExperts @QuickMobile
OUR SOLUTIONS
The world’s most popular mobile event app platform.
www.quickmobile.com/mobile-event-apps
Collaboration and communication made easy for enterprise planning teams.
www.quickmobile.com/mobileplanner
Raising the bar on guest experience and on-site meeting services.
www.quickmobile.com/mobilevenue
#QMExperts @QuickMobile
THANK YOU!
Contact use: [email protected]: +1 604 875 0403 w: www.quickmobile.com