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Event Apps:
An Organizer’s Best Friend
What is an event app?
Attendee engagement tool
Communication channel
Valuable data source
Revenue steam
Program replacement
An organizer’s best friend!
1. Know What You Want
<$1,000
$2,500
$5,000+
1. Know What You Want
Custom AppListed in an App
1. Know What You Want
• Native vs Mobile Web?
1. Know What You Want
• Native vs Mobile Web?
• Augment or replace printed program?
1. Know What You Want
• Native vs Mobile Web?
• Augment or replace printed program?
• Attendee networking?
1. Know What You Want
• Native vs Mobile Web?
• Augment or replace printed program?
• Attendee networking?
• Sponsor features?
1. Know What You Want
• Native vs Mobile Web?
• Augment or replace printed program?
• Attendee networking?
• Sponsor features?
• Push notifications?
2. Appreciate Push’s Power
2. Appreciate Push’s Power
• 60%-90% view rate (vs email’s <20%)
2. Appreciate Push’s Power
• 60%-90% view rate (vs email’s <20%)
• Smartphone owners check phones
150x per day on average
2. Appreciate Push’s Power
• 60%-90% view rate (vs email’s <20%)
• Smartphone owners check phones
150x per day on average
• Phones are always within arms reach
2. Appreciate Push’s Power
• Don’t over-do it! SpamUninstall
2. Appreciate Push’s Power
• Don’t over-do it! SpamUninstall
• Keep it useful to the attendee
2. Appreciate Push’s Power
• Don’t over-do it! SpamUninstall
• Keep it useful to the attendee
• 1/day pre-event, 1/hour during event
3. Engage In Advance
3. Engage In Advance
• Attendee networking
3. Engage In Advance
• Attendee networking
• Schedule-building
3. Engage In Advance
• Attendee networking
• Schedule-building
• News/announcements
3. Engage In Advance
• Attendee networking
• Schedule-building
• News/announcements
• Content teasers
4. Pick One Social Channel
• Twitter Hashtag
4. Pick One Social Channel
• Twitter Hashtag
• Facebook Group
4. Pick One Social Channel
• Twitter Hashtag
• Facebook Group
• LinkedIn Group
4. Pick One Social Channel
• Twitter Hashtag
• Facebook Group
• LinkedIn Group
• In-App Feed*
5. Leverage The Data
5. Leverage The Data
• App Usage
5. Leverage The Data
• App Usage
• Surveys (In-App)
5. Leverage The Data
• App Usage
• Surveys (In-App)
• User Contact Info
5. Leverage The Data
• App Usage
• Surveys (In-App)
• User Contact Info
• Demographics?
6. Monetize
• “App Sponsor”
6. Monetize
• “App Sponsor”
• Enhance Existing
6. Monetize
• “App Sponsor”
• Enhance Existing
• A La Carte
6. Monetize
• Target attendees by demographic, etc
6. Monetize
• Target attendees by demographic, etc
• Measure # sponsor impressions,
clicks
6. Monetize
• Target attendees by demographic, etc
• Measure # sponsor impressions,
clicks
• Opportunities before, during and after
6. Monetize
• Target attendees by demographic, etc
• Measure # sponsor impressions,
clicks
• Opportunities before, during and after
• Within app, but also on the web
6. Monetize
