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DESIGNING CHANGETRIGGERING CULTURAL METAMORPHOSIS
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2 3
4 5
1Introductio
nSuccess
Requirements
Cultural
Change
Types of
Adopters
Motivation
Considerations
6Adoption
Techniques
Introduction
Getting Started
Failed Adoption Strategies
Where do you Start?
Who Should beInvolved?
How do you see it through to the end?
Develop a Need to Change
12
What do I communicate?
When?
Who?
Requirements for success
14
Investment
TimeResources
Money
15
Seek Champions
16
Think about what strategies fit
Compatibility
18
Baby Steps
19
Promote the Solution
20
Training as Needed
21
Collect Feedback
22
Keeping things on track
23
Cultural Challenges
Factors that
Hinder
Adoption
What are you afraid of?•Loss of Control•Loss of Personal Value•Confusion of new tools•Anxiety about changing existing work processes
Factors that
Support
Adoption
Share the Plan
28
Good Fit?
Resist the sink
31
Support In Place
32
Types of
Adopters
34
Innovators
35
EarlyAdopters
36
Early Majority
37
Late Majority
38© 2013, Information Control Corporation
Hanger Backs
Phases of
Adoption
Awareness
Deployment
Usage & Availability
Ongoing Adoption
Adoption
Considerations
•Add value•Desire to contribute•Enjoy new things•Desire to do a better job
Make the undesirable desirable
45
Harness Peer Pressure
•Celebrate success•Power of the community
• I Don’t want to stick out
• Role Models for Change
• Fear of Criticism
46
Design Rewards
47
Motivation
•Personal•Social•Organization
•Executive Blog•Entry Communication•Promotion Video•1st Touch Event•Podcasts•Posters•Teaser Communication•Employee Productivity Home
•Teaser Communications•Online/on-demand Training•New Employee Orientation•Tips & Tricks•Virtual Coach•SharePoint Sandbox•FAQ
Personal
Social
•Early Adopter•Webcasts•Viral Marketing•Roadshow•Executive Sponsorship•Super-User Community
•Classroom Training•Lunch & Learn Training•Brown Bag Sessions•Auditorium Training
Organizational
•Awards Incentive•Super-user Community•New Employee Orientation•Newsletter
• Podcasts• SharePoint Sandbox• Employee
Productivity Home
User Adoption
Change Management
Governance
Adoption
Techniques
1st Touch
54
Brown Bag
Desk Visit
Executive Sponsorship
57
Super-user Community
Virtual Coach
59
SharePoint Sandbox
About Me
shellecaldwell shellecaldwell.com Mary.m.caldwell@avanade.com
2 3
4 5
1Introductio
nSuccess
Requirements
Cultural
Change
Types of
Adopters
Motivation
Considerations
6Adoption
Techniques
Thank You
64
References
Microsoft Excel Worksheet
• Essential SharePoint 2013 Book• User Adoption Strategies Book• Roadmap for Collaboration Book• Shepherd's Guide for Users Book• 42 Rules for Successful Collaboration Book• Microsoft User Adoption Guide for 2013
Microsoft Excel Worksheet
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