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Organizational Change Management – One of the most overlooked and under planned parts of many SharePoint implementations. You simply cannot afford to ignore the importance of this topic. Successful organizational change management is a critical component to ensuring the success of any SharePoint initiative. In this session we will discuss field proven tactics to help your users make sense of the change that your SharePoint solution will inevitably bring into their daily work lives. I will share a user adoption framework and some factors you should consider when planning your next SharePoint initiative. We will challenge the mindset that adoption can be driven and embrace the concept of designing change for long term sustainable cultural acceptance. By attending this session you will be able to: Design your own organizational change management strategy Understand how to foster user adoption Understand how to engage and build solution champions Build a communication plan Apply field tested strategies in your organization
Citation preview
Designing Change Triggering Cultural Metamorphosis
Michelle CaldwellAvanade
DIRECTOR & REGIONAL LEAD
Michelle Caldwell
[email protected] @shellecaldwell shellecaldwell.com
SPEAKER
Since 2005
2 3
4 5
1Introductio
nSuccess
Requirements
Cultural
Change
Types of
Adopters
Motivation
Considerations
6Adoption
Techniques
Introduction
Failed Adoption “Strategies”
7
0%40%80%
120%160% 143%
35%
Projects’ ROI with Change Enablement
Change Enablement Increases Project Success
*Source: Change Management That Pays, McKinsey Quarterly, Number 4, 2012.
According to McKinsey, an effective Change Enablement program in place increases a project’s
ROI.*Every dollar
spent on the project gains $0.43
Every dollar spent on the project loses
$0.65
Where do you Start?
Who Should beInvolved?
How do you see it through to the end?
Develop a Need to Change
12
What do I communicate?
When?
Who?
Requirements for success
14
Investment
TimeResources
Money
15
Seek Champions
16
Think about what strategies fit
Compatibility
18
Baby Steps
19
Promote the Solution
20
Training as Needed
21
Collect Feedback
22
Keeping things on track
23
Cultural Challenges
Factors that
Hinder
Adoption
Fear Factors•Loss of Control•Loss of Personal Value•Confusion of new tools•Anxiety about changing existing work processes
Factors that
Support
Adoption
Share the Plan
28
Good Fit?
Resist the sink
31
Support In Place
Types of
Adopters
34
Innovators
35
EarlyAdopters
36
Early Majority
37
Late Majority
38© 2013, Information Control Corporation
Hanger Backs
Phases of
Adoption
Awareness
Deployment
Usage & Availability
Ongoing Adoption
Adoption
Considerations
•Add value•Desire to contribute•Enjoy new things•Desire to do a better job
Make the undesirable desirable
45
Harness Peer Pressure
•Celebrate success•Power of the community
• I Don’t want to stick out
• Role Models for Change
• Fear of Criticism
46
Design Rewards
47
Motivation
•Personal•Social•Organization
•Executive Blog•Entry Communication•Promotion Video •1st Touch Event•Podcasts•Posters•Teaser Communication •Employee Productivity Home
•Teaser Communications•Online/on-demand Training •New Employee Orientation•Tips & Tricks•Virtual Coach•SharePoint Sandbox•FAQ
Personal
Social
•Early Adopter•Webcasts•Viral Marketing•Roadshow•Executive Sponsorship•Super-User Community
•Classroom Training•Lunch & Learn Training•Brown Bag Sessions•Auditorium Training
Organizational
•Awards Incentive•Super-user Community•New Employee Orientation•Newsletter
• Podcasts • SharePoint Sandbox• Employee
Productivity Home
Adoption
Techniques
54
Brown Bag
Teaser Communication
Desk Visit
Executive Sponsorship
60
Super-user Community
Best Buy: The rise of the ninjas-a SharePoint 2013 user adoption story: http://channel9.msdn.com/Events/SharePoint-Conference/2014/SPC296
Virtual Coach
62
SharePoint Sandbox
DIRECTOR & REGIONAL LEAD
Michelle Caldwell
[email protected] @shellecaldwell shellecaldwell.com
SPEAKER
Since 2005
2 3
4 5
1Introductio
nSuccess
Requirements
Cultural
Change
Types of
Adopters
Motivation
Considerations
6Adoption
Techniques
References
Microsoft Excel Worksheet
• Essential SharePoint 2013 Book• User Adoption Strategies Book• Roadmap for Collaboration Book• Shepherd's Guide for Users Book• 42 Rules for Successful Collaboration Book• Microsoft User Adoption Guide for 2013• Additional Promotional Video - http://sco.lt/5iS5k9• SPOT Promo Video - http://sco.lt/8fFlVh• Productivity Hub - http://www.microsoft.com/en-us/download/details.aspx?id=7122• Discover SharePoint - http://www.discoversharepoint.com/
Microsoft Excel Worksheet
