Social Media: An Avenue In Your Job Search

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Presentation given at the 9 May 09 CareerExpo, Stamford, CT. - Discover the hidden job market through social media. - Craft a job search campaign that exploits social media. - Manage your reputation in a hard-to-control virtual world.

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Social Media: An Avenue in

Your Job Search

Today’s Discussion

Discover the hidden job market through social media.

Craft a job search campaign that exploits social media.

Manage your reputation in a hard-to-control virtual world.

Social Media: Information Democratization

ExperimentalEsotericOrganicGrassrootsBetaAtypicalWeb 2.0Human-poweredParticipatory

What Is Social Media?

Many Faces

We’re Here To Help

resumebear.com

Recruiters on Twitter

These Companies Hiring Now!

Newspapers That Tweet About Jobs and Career Opportunities

Twitterers To Follow

Job Search: Building Trusted

Relationships

Innovation

Passion

Compassion

Reputation

There are no unique fingerprints on the Internet

Anyone Can Claim To Be You

The Washington Post, 7 July 2007

“At the height of the cyber-abuse, Sue Scheff, a consultant to parents of troubled teens, would type her name in a Google search box and brace herself: Up would pop page after page of attack postings.”

When Good People Get Bad Press

When Good People Create Bad Press

A Cottage Industry Is Born

Where In The World Is Maurene?

Blog comments – backtype.com

Discussion boards - boardtracker.com

Tweets - search.twitter.com

Blog comments – backtype.com

Blog posts – Technorati.com

Google - Google.com/alerts

Search aggregator - whostalkin.com

aka Maurene Gray, Maurene Caplan Grey, Maureen Grey, Maureen Caplan, Maureen Kaplan Gray , Maureen Kaplin Gray….

Recommendations Become literate in social media.

Evaluate a variety of social media sources for job leads.

Showcase your strengths using a variety of social media tools. Keep your message consistent.

Claim your name: site, email address, directories …

Blog, comment on blogs, twitter, clean up your LinkedIn, Plaxo and Facebook profiles. Aggregate as many services as possible.

Use free or for-fee services to make sure that your reputation shines.

Maurene Caplan GreyFounder, Principal Analyst

maurene.grey@grey-consulting.comhttp://grey-consulting.com

http://linkedin.com/in/maurenegrey

Thank You

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